DMNews: Yahoo profits down 78%, cuts 5% of work force

April 22, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Yahoo profits down 78%, cuts 5% of work force Mary Elizabeth Hurn April 21, 2009 Yahoo has reported a 78% drop in profits in the first quarter of 2009 to $118.7 million, compared to $536.8 million in the first quarter of last year. Yahoo also is cutting more than 600 jobs, 5% of its worldwide work force. Total revenues were $1.58 billion, down 13% from 1.817 billion a year ago. Gross profits also were down from $1.06 billion in 2008 to $879 million this year.   Survey: DM job market may have hit bottom Chantal Todé April 21, 2009 While the direct marketing industry continues to be hit by layoffs and hiring freezes, there are signs of some improvement over the recent past, especially on the agency side, according to the latest employment report from Bernhart Associates. "Overall, hiring levels are still falling but the worst of the job losses may be over," said Jerry Bernhart, principal at Bernhart Associates Executive Search LLC, in a statement.   Euro RSCG San Francisco named digital AOR by Method Chantal Todé April 21, 2009 Premium eco-friendly home care products brand Method has named Euro RSCG San Francisco its digital agency of record. The agency is tasked with developing a new Web site and a holistic online consumer experience for the brand. The team at Euro RSCG will also develop branded promotion ideas in the digital space to drive awareness and encourage trial.   Acxiom and Privo to create "Do Not Contact" registry for children Lauren Bell April 21, 2009 Acxiom Corp. has teamed up with Privacy Vaults Online Inc. (Privo) to create a do-not-contact online registry for children. The Protect My Child Registry is slated to go live by third quarter 2009. It combines Acxiom's identity management and data assets with Privo's online youth registration and parental permission tools to allow parents to create "do not contact" profiles for registered children.   Fry to launch new Web site for Pendleton Chantal Todé April 21, 2009 Apparel and blanket manufacturer Pendleton Woolen Mills has engaged Fry Inc. to replatform, design and host its Web site. The new site is scheduled to launch this summer and will use Fry's Open Commerce Platform with the intention of expanding Pendleton's e-commerce business and allowing its small staff to better manage merchandising and promotions.   ABCSearch rebrands as Advertise.com Mary Elizabeth Hurn April 21, 2009 Internext Media Corp-owned pay-per-click (PPC) search network ABCSearch has acquired Advertise.com. Now, all of ABCSearch's services will be transitioned under the Advertise.com Inc. brand. Over the next six months, the company will be rolling out new technologies to provide multiple integrated programs, including PPC, local and contextual targeting, as well as display ads.   New ad networks target different segments of the market Dianna Dilworth April 21, 2009 This week saw the launch of three new ad networks - the Publishers Clearing House Online Network, the AutoTrader.com Access and Madison Logic's LeadFocus, an ad network for lead generation.   ATV owners list now available April 21, 2009 Infinite Media has introduced the Northrope ATV Owners list to the market. This list is composed of people who enjoy riding and owning ATVs.   In This Week's Print Edition Creative gets ambitious with ad networks Dianna Dilworth April 17, 2009 Marketers add location and behavioral targeting to their ad network mix. For the American Red Cross, finding enough volunteers can be tough.   DMNews talks with Josh Himwich, director of e-commerce operations and user experience for Diapers.com April 20, 2009 Josh Himwich, director of e-commerce operations and user experience for Diapers.com, discusses how PowerReviews' SEO software helped drive traffic to the e-commerce site   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Five Star Gourmet Food & Dining Enthusiasts Opt-In E-mail April 22, 2009 New E-mail - Five Star Gourmet Food & Dining Enthusiasts Opt-In E-mail - eTargetMedia.com Inc. - Description: This file contains people who frequent five-star eateries across the US.   Landmark Publishing Enhanced April 22, 2009 New List - Landmark Publishing Enhanced - Macromark - Description: This file contains people who purchased a book through direct mail to teach them how to receive a grant.   Save a Blade Product Buyers April 22, 2009 New List - Save a Blade Product Buyers - List Services Corp. - Description: This file contains people who bought Save a Blade after viewing a DRTV commercial.   Massachusetts Children's Charities: Gift Givers April 22, 2009 New List - Massachusetts Children's Charities: Gift Givers - Trinity Direct - Description: This file contains people who have made donations to children's cancer or wish-making organizations in Massachusetts.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Technique: How to make your e-mail go viral Four experts serve up their best tips for getting readers to share your e-mails. Click here to read. FREE WHITEPAPERS View More Research

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