DMNews Digital Insider: Marketers pull products into online perks

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June 8, 2010 Check out DMNews on your smartphone Advertisement Get More Transactions with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. Daily malware scans help keep your site off search engine blacklists. The trust seal displays next to your search result in leading search engines to maximize incoming traffic. Learn more >>. Inside Digital Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Latest News Direct sales through social clicks Dianna Dilworth Multichannel retailers are expanding their tactics for selling directly to consumers on Facebook, adding e-commerce functionality to both company fan pages and members' news feeds.   B-to-b lead generation takes a social turn Rose Gordon Business-to-business marketers find that social media generates leads and strengthens relationships by connecting customers with people, products and information they seek   Hearst boosts marketing strength with iCrossing acquisition Kevin McKeefery Hearst has acquired digital marketing agency iCrossing for a reported $325 million.   Pepsi launches tech program Kevin McKeefery PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.   Loopt launches mobile loyalty program; Starbucks, Gap among first partners Iris Dorbian Smartphone app Loopt launched a mobile loyalty program June 1 that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap.   Maclean named Euro RSCG 4D Discovery CEO Iris Dorbian Digital agency Euro RSCG 4D named Clive Maclean CEO of Euro RSCG 4D Discovery, the firm's data and analytics arm, effective immediately.   Opinion Change your expectations of search Gord Hotchkiss, president/CEO of Enquiro Search certainly isn't what it used to be. After watching the search space for more than a decade, I've seen more signs of change in the last 12 months than I have in the previous nine years.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics David Wright, interactive media director, Click Here When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course."

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Overstock.com opens virtual storefront for small businesses

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June 8, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Overstock.com launches virtual storefront for small businesses Iris Dorbian E-commerce merchant Overstock.com officially unveiled its Main Street Store microsite on June 4. The new retail channel will contain more than 2,500 products from small and minority-owned businesses across the country. Categories include furniture, jewelry and gourmet food.   Sharper Image releases first catalog since new ownership Rose Gordon The Sharper Image, which relaunched last year following bankruptcy, released a 68-page Father's Day catalog on June 1.   Consumers want personalized e-mail from marketers Iris Dorbian More than half of US and UK consumers said they would be more receptive to e-mail from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division of GSI Commerce, an e-commerce company.   WWE names Hill SVP Kevin McKeefery World Wrestling Entertainment has named Eddie Hill senior VP of marketing, effective June 7. Hill will be responsible for the company's pay-per-view events, network affiliate marketing, market research, and various branding and promotional work.   From the print edition Merchants prepare for possible postal cuts Frank Washkuch Catalogers and multichannel retailers are beginning to plan their responses to the US Postal Service's possible move to a five-day home delivery schedule.   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Summer Skin Care Buyers Summer Skin Care Buyers - Dataline, Inc. - This file contains known buyers of skin care products. These women purchase the latest cosmetic products to keep themselves looking youthful and radiant. Skin care purchases include products such as facial creams to reverse aging, as well as sunscreens to prevent skin damage.   Direct Mail Responders Goldmine Direct Mail Responders Goldmine - Data Direct Solutions - This file contains an offer for nearly any audience where Internet marketers are looking to hit new customers they are not reaching with current methods, including individuals who are not computer literate but many of whom have discretionary income.   Home Improvement Households by State Home Improvement Households by State - Ethnic Technologies, LLC - This file contains leads for the following industries: fundraising, membership, political, travel, subscription, credit, home mortgages, entertainment, automotive, books, music, long distance and telecommunications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.