DMNews: Signs of hope at Internet Retailer Expo

June 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Signs of hope at Internet Retailer Expo Chantal Todé The down economy is still top-of-mind for retailers and consumers, according to attendees at the Internet Retailer Exhibition and Conference in Boston this week.   DMA launches committee around future of multichannel marketing Carol Krol The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs.   Study says cross-channel and digital are key, but integration and measurement lag behind Sharon Goldman The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution."   Online Videos Capturing More Viewing Time Lynne Miller People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.   Millard Group releases Thompson Group Enhanced Masterfile Millard Group has introduced the Thompson Group Enhanced Masterfile list to market. This file represents buyers from the Casual Living, LinenSource and Thompson Cigar catalogs, overlaid with demographic, lifestyle and income information.   In This Week's Print Edition A global CRM view Lauren Bell Hilton Hotels offers more than picturesque vistas from its thousands of international properties — the chain also is working to build up its global efforts in all CRM-related channels.   Engagement metrics evolve beyond CTR along with Web display ad technologies Nathan Golia The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise." However, most savvy online marketers and Web publishers have known for some time that it's not nearly so simple to measure the effectiveness of online display ads, and developments in Web analytics and rich media are driving innovation in the space with the goal of providing more exact ways to examine how ads affect online consumers.   From DMNews' Go Inside Multichannel Retail Multichannel momentum Chantal Todé June 15, 2009 The economic environment is still stormy, but retailers are starting to test the waters with new demand-generating strategies.   Web Weekly Problem Solver: Are you prepared for the biggest postal change in years? Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.   more » Today's lists and databases DRG — Senior Masterfile New list — DRG — Senior Masterfile — ALC — This file contains an audience age 55 and up that enjoys a wide variety of crafts and take pleasure designing products for their home, family and friends. The file is 90% female.   IntraCleanse New list — IntraCleanse — Impulse Media — This file contains people who are interested in looking and feeling their best but shedding weight and detoxifying their bodies, and have bought the IntraCleanse product as a result. Average income is $35,000.   Russell and Miller Catalog Buyers New list — Russell and Miller Catalog Buyers — The Information Refinery — This file contains buyers of promotional products for retail stores. Items include signs and sign holders, banners, merchandise displays, pegboards, shelf dividers and extenders and security products.   TigerDirect SOHO Buyers New list — TigerDirect SOHO Buyers — List Services Corp. — This file contains small office and home office executives who use direct mail to obtain the products they need. These are tech-savvy, multichannel buyers who actively purchase computers, electronics, home entertainment products, accessories and software for their companies. Average sale is $265.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Wunderman CCO Nick Moore explains how Land Rover harnessed Twitter's community-building potential during the NY Auto Show Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

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