DMNews: PRC sets review period for 5-day, Talbots settles with FTC

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April 30, 2010 Check out DMNews on your smartphone Today's News PRC sets half-year review of five-day delivery schedule Frank Washkuch The Postal Regulatory Commission, the oversight body that regulates the financially struggling US Postal Service, has established a nearly six-month-long process for reviewing the possible transition to a five-day weekly delivery schedule.   Talbots to pay FTC $112K to settle telemarketing claim Rose Gordon Multichannel retailer Talbots has agreed to pay the Federal Trade Commission $112,000 to settle the agency's claim that it failed to provide consumers with a proper opt-out option in some of its telemarketing calls.   Attensity Group to buy Biz360 Frank Washkuch Social CRM firm Attensity Group announced on April 28 it will acquire social media monitoring firm Biz360. The deal, for which financial terms were not released, is expected to close in 10 days.   'Upscale' assigns expires list to Adrea Rubin 'Upscale' magazine awarded Adrea Rubin management of its expires list on April 29. The file is new to the market.   Intelligent Mail lassoes 500 million mail pieces Pamela Oldham An interview with Thomas Day, SVP of intelligent mail and address quality at the USPS. "We had definitive data to know not only how many forms they're supposed to get; we can tell you exactly how many got delivered."   From the print edition User-generated content gains steam from mobile, social Marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.   Service helps loyalty initiatives Dianna Dilworth Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.   Today's lists and databases Creative Crafts Group Crafters Enhanced Total Masterfile New list — Creative Crafts Group Crafters Enhanced Total Masterfile — Specialists Marketing Services — This file contains active subscribers to Creating Keepsakes, Creative Machine Embroidery, McCall's Quilting, McCall's Quick Quilts, Paper Crafts, Quilter's Home, Quilter's Newsletter, Quiltmaker and Sew News. The file is 86% female. Average age is 55 and average household income is $57,096.   Do It Yourself Dads From Response Passion Base New list — Do It Yourself Dads From Response Passion Base — Dunn Data Company — This file contains dads who look to books, catalogs, magazines and the Internet for information on such products as home improvements and construction, woodworking, gardening and auto repair.   Energy & Power Professionals from Ziff Davis Enterprise New list — Energy & Power Professionals from Ziff Davis Enterprise — Statlistics — This file contains management, plant operators, engineers, researchers, chemists, sales, marketing, purchasing and other energy and power industry leaders.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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