DMNews: Newspapers look to digital as print faces challenges

March 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Newspapers look to digital as print faces challenges Dianna Dilworth, Lauren Bell March 20, 2009 Newspapers and magazines across the country are looking to build digital revenue sources as less money is being spent in print advertising. With digital news audiences growing, digital publishing is seeing a large takeoff, especially in larger markets.   Time Inc. offers personalized magazine Lauren Bell March 19, 2009 Time Inc., American Express Publishing and Lexus have teamed up to create a custom consumer magazine called Mine.   Simon & Schuster debuts new e-mail program Dianna Dilworth March 20, 2009 Book publisher Simon & Schuster, a division of CBS Corporation, has selected e-mail service provider Responsys to power its e-mail marketing efforts. The new e-mail program gives consumers the opportunity to opt in for personalized e-mails with publisher news, book releases, author updates and videos based on their preferences.   SAS builds to accomodate new SaaS offerings Lauren Bell March 20, 2009 SAS is building a new cloud computing facility in Cary, NC as part of a long term push to support its new software-as-a-servce (SaaS) offerings and expanded on-demand tools.   Weight loss supplement buyers list now available March 20, 2009 List Services Corporation has introduced the Zylortim Weight Loss Buyers list to the market. This list is composed of people looking to lose weight with the supplement Zylotrim.   Caples Awards Maxwell Sackheim Award — Best in Show March 19, 2009 AIM Proximity's Love Conspiracy campaign, created for The Warehouse Limited, tops the awards this year due to its ability to engage buyers over a period of time and provide them with an unforgettable, extremely relevant experience.   Courageous Client Award - iPhone Jonny / Consumer campaign March 19, 2009 For a traditional print directory business like the New Zealand Yellow Pages, the iPhone might be the last thing that you want your customers to think about. However, Yellow sought to bridge the gap between the public perception of its brand and its ability to be the go-to online source people could use for any and all needs.   Irving Wunderman Award - 2008 Winner - Holly Pavlika March 19, 2009 The Irving Wunderman Award, named after the inspirational copywriter and agency founder, is always presented to someone with more than a decade of experience, and who has developed his or her talent, imagination, curiosity and passion into a creative body of work deserving of the highest recognition.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Brand-Name Home Goods and Electronic Buyers March 23, 2009 New Selects - Brand-Name Home Goods and Electronic Buyers - Gnames Media Group - Description: This file contains direct mail buyers of home and electronics products such as televisions, VCRs, cameras and luggage.   Bella Clear Product Buyers March 23, 2009 New List - Bella Clear Product Buyers - List Services Corporation - Description: This file contains peoplewho buy skin products in the hopes of improving their appearance.   Home-Based Business Data March 23, 2009 New List - Home-Based Business Data - Executive List Services, Inc. - Description: This file contains contacts who run their business from home.   Consumer Debt Specialists March 23, 2009 New List - Consumer Debt Specialists - Data Lists Services - Description: This file contains people who are in need of financial assistance and have searched online for answers to their prob­lems.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. FREE WHITEPAPERS View More Research
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