DMNews Search Marketing Showcase

Search Marketing Showcase August 18th SES San Jose special show issue

DMNews will be distributing the August 18th edition at SES San Jose. In order to allow search marketers to capitalize on this special issue, the August 18th issue will include the first ever Search Marketing Showcase. Located amongst the issue‘s features, the Search Marketing Showcase will be a designated section for search marketers to promote their products and services to the largest and most current readership* within the direct marketing industry, while allowing you to promote your participation and drive traffic to your booth at the SES San Jose show.
Search Marketing Showcase special rates: These rates are per insertion	1/4 page $2,300	1/2 page $4,000
Space within the Showcase is extremely limited and available on a first –come, first-serve basis. Final Space Deadline: Monday, August 4th Final Copy Deadline: Monday, August 11th For more information or to reserve space; please contact: Craig Bailey ph: 646-638-6173 email: craig.bailey@dmnews.com *DMNews reaches 50,300, 100% one-year qualified direct marketers each week. Source: June 2008 BPA Audit

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DMNews' Database Weekly: Redskins add "fast lane" as fan perk

July 31, 2008 News Redskins add "fast lane" as fan perk Lauren Bell July 30, 2008 The Washington Redskins have partnered with FLO Corp. to offer special "fast pass" cards to Redskins fans. The cards, which are heavily marketed to season ticket holders and suite owners, offer a "fastlane" entrance to the Redskins' home stadium, FedExField, on game days, as well as the sped-up airport security lane access traditionally offered to FLO cardholders.   Webloyalty acquires Incentive Networks Lauren Bell July 30, 2008 Webloyalty has acquired Loyalty Ventures' Incentive Networks in a move to boost traffic to client sites. Terms of the deal were not disclosed. The acquisition follows Webloyalty's recent purchase of Lift Media, and is part of a broad company strategy to offer more than post-transaction services.   Dow Jones looks to networking data Lauren Bell July 29, 2008 Dow Jones says that the latest version of its G2 business and relationship intelligence system will allow clients to integrate data from b-to-b social networking tools. The G2 technology maintains real-time databases of companies and executive contacts by crawling the Web for information — which is then used for relationship mapping among colleagues and contacts.   HomeVestors taps Microsoft for CRM Lauren Bell July 25, 2008 HomeVestors of America Inc. will begin using Microsoft Dynamics CRM 4.0 in its corporate offices and all 240 franchise offices in an effort to improve tracking of its three-way sales cycle across the company. Microsoft Dynamics CRM will help HomeVestors track leads and purchases when HomeVestors is buying houses, monitor repairs on the houses and track the resale of the houses.   ValueClick adds to behavioral targeting capabilities Lauren Bell July 24, 2008 ValueClick Media has released Precision BT, a new behavioral targeting suite for online advertisers. Precision BT's Precision Profiles tool uses the databases of ValueClick and its clients to fuel algorithms that determine the likelihood that an online consumer will behave a certain way or be interested in a certain offer.   Column Getting to know your customer Melissa Crowe, VP of marketing services, VistaPrint July 30, 2008 When I first entered marketing, one of the things that appealed to me was gaining a better understanding of the customer and, in turn, making products interesting to the consumer and increasing revenue for my company or clients. Many times, marketers build their ads and other creative materials based on gut feelings or research, such as focus groups or surveys.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Maximize list rental for vertical markets Kayle Plotkin, VP of new business devel­opment, Statlistics July 30, 2008 Vertical marketing prospers within the b-to-b list rental marketplace. There is a publica­tion for every business, and every aspect of business. How can these publications maximize list rental? What generic selections can be offered to entice new mailer use, and expand testing oppor­tunities? Where shall we position the list for the greatest exposure, and how can we bring excitement for the out of market users?   The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Capital One files response to USPS NSA dismissal request

July 31, 2008 Advertisement Today's News Rosetta's Brulant acquisition makes a large interactive shop Chantal Todé July 30, 2008 Rosetta's acquisition of Brulant brings together two midsize interactive agencies to form one of the largest independent interactive agencies with expertise in consumer insights, digital implementation, e-commerce and interactive marketing.   ABC approves new testing, measurements at board meeting Lauren Bell July 30, 2008 The Audit Bureau of Circulations (ABC) board approved measures yesterday that are expected to help magazines and newspapers reduce costs and stay agile in the shifting print marketplace.   Webloyalty acquires Incentive Networks Lauren Bell July 30, 2008 Webloyalty has acquired Loyalty Ventures' Incentive Networks in a move to boost traffic to client sites. Terms of the deal were not disclosed. The acquisition follows Webloyalty's recent purchase of Lift Media, and is part of a broad company strategy to offer more than post-transaction services.   SDI acquires Verispan, joining healthcare services companies Bryan Yurcan July 30, 2008 Healthcare analytics company SDI has acquired Verispan, a provider of healthcare information and services. The acquisition will create a longitudinal database serving the pharmaceutical, biotechnology, medical device, medical/surgical, hospital, pharmacy, financial, payer, consumer packaged goods and government healthcare market segments; and combine SDI's patient data analytics with Verispan's syndicated patient data and audit-based analytic services, according to SDI.   Redskins add "fast lane" as fan perk Lauren Bell July 30, 2008 The Washington Redskins have partnered with FLO Corp. to offer special "fast pass" cards to Redskins fans. The cards, which are heavily marketed to season ticket holders and suite owners, offer a "fastlane" entrance to the Redskins' home stadium, FedExField, on game days, as well as the sped-up airport security lane access traditionally offered to FLO cardholders.   New Web-savvy Latinos list July 30, 2008 List Bargains has announced the Techno Savvy Hispanics list to the market. These are Hispanic consumers who have a personal computer in their homes and use it as part of their every day lifestyles, with an average income of $60,000.   In This Week's Print Edition Global mobile worth the effort, pros say Ellen Keohane July 28, 2008 The Mobile Marketing Associa­tion released a global code of conduct earlier this month, in order to address the specific challenges that marketers face within the mobile chan­nel. The document outlines a number of privacy principles intended to guide companies as they incorporate the mobile channel into their marketing campaigns worldwide.   Sorting out postal law Ellen Keohane July 28, 2008 The PRC's Langley discussed challenges for the US mailstream.   Today's lists and databases Eastbay Catalog Blow-in July 31, 2008 Inserts - Eastbay Catalog Blow-in - List Services Corp. - Description: This file contains inidi­vudals who are readers of the Eastbay catalog, which offers high end athletic apparel.   Clinics/Group Outpatient Facilities July 31, 2008 New Selects - Clinics/Group Outpatient Facilities - Customized Mailing Lists - Description: This file contains a compi­lation of clinics and outpatient facilities that offer various health services to their community. They often serve the poor, needy, underprivileged, and aged.   MENC - The National Association for Music Education July 31, 2008 New Selects - MENC - The National Association for Music Education - American List Counsel - Description: This file contains members of the largest nonprofit organization dedicated to the advancement of music education at the national and local levels.   ValueDirect Member Masterfile July 31, 2008 New List - ValueDirect Member Masterfile - Macromark - Description: This file contains individu­als who are members of ValueDirect, a service that provides opportunities for consumers to save money on high-ticket items such as real estate, automobiles, art, jewelry and furniture.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Facebook Pages offer brands a powerful presence Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic? Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.