DMNews: Men's Wearhouse names CMO, mothers' nonprofit launches text campaign

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February 5, 2010 Check out DMNews on your smartphone Advertisement: Today's News Men's Warehouse names Ridgway-Cross CMO Mary Elizabeth Hurn Men's Warehouse has named Diane Ridgway-Cross SVP and CMO. She joins the company from Mullen Advertising, where she was director of new business and managing partner of Frank about Women, the agency's women-focused consultancy. Men's Warehouse announced the appointment on February 4.   Coalition of groups launches text initiative to help low-income moms Mary Elizabeth Hurn Nonprofit the National Healthy Mothers, Healthy Babies Coalition and the US Office of Science and Technology Policy are spearheading "Text4Baby," a free mobile health initiative aimed at low-income pregnant women and new mothers. The groups are working with mobile technology platform Voxiva and various mobile providers on the cause effort, which launched February 4.   DMA names Allen interim president, CEO Nathan Golia The Direct Marketing Association named Robert Allen, former president and CEO of the Vermont Country Store, its interim president and CEO effective February 5. He will fill the role while the trade group searches for a permanent replacement for John Greco, who resigned as president and CEO last month.   BBDO NY names three executive creative directors Kevin McKeefery BBDO New York named three new executive creative directors this week. They will each begin work at the firm by March 1.   Ogilvy hires Richards to integrate client work across practices Frank Washkuch Ogilvy & Mather named Ben Richards to the newly created position of worldwide head of strategy this week. He will work to integrate the agency's client work across its various practices, including direct marketing.   TechNewsletters.com hires Worldata for list management TechNewsletters.com awarded Worldata management of its e-mail file on February 4. The previous manager was Plattform Advertising.   From the print edition Companies can make Twitter a part of their business practice Alex Dayon, SVP of customer service and support applications, Salesforce.com We look at social media as a system. From the business perspective, it is really the relationship between customers, and you can always get smarter about customer relationships. Social media creates a massive disruption in the world of customer relationships, and marketers need to pay heed.   Employees who interact with customers should show authenticity and passion Jeffrey Rohrs, VP of marketing, ExactTarget Authenticity is a key part of social media marketing. Social media strips away a lot of the barriers that companies face due to the nature of media. The people are the new mass media; the gatekeepers are gone. If you are going to participate in conversations online, they are not going to happen on your own ground.   Today's lists and databases Renters by Complex Name and Rent Amount New list — Renters by Complex Name and Rent Amount — Dunhill International List Co. — This file contains people who rent homes in 125,000 different apartment complexes.   Dow Jones Never Lose Trading Investors New list — Dow Jones Never Lose Trading Investors — Macromark — This file contains financially motivated individuals searching the Internet for stock trading opportunities. They came across this one, calling a 1-800 number to enroll. The file is 55% female.   Newborns, Tots and Beyond New list — Newborns, Tots and Beyond — eTargetMedia.com — This file contains parents of children in the age range prior to kindergarten, ranging from newborns through five years old.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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