DMNews' SearchBuzz: Using search data to drive annual budget planning

September 30, 2008 Advertisement Latest developments in search marketing, from the editors of DMNews: Feature Using search data to drive annual budget planning Sara Holoubek September 29, 2008 For some people, autumn conjures up thoughts of pumpkins, fall foliage and tweed suits. For marketers, it signals a 2-3 month stretch of excel spreadsheets, vendor reviews and endless negotiation. Yes, we are in the thick of planning season, and this year an uncertain economy will leave its mark on all line-items, search included.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Eyeblaster releases cross-channel analytics tool Mary Elizabeth Hurn September 29, 2008 Rich media agency Eyeblaster has released its Channel Connect for Search, a tool that allows agencies and advertisers to track both search and display advertisements and the effect that one has on the other.   Yahoo's APT aims to aggregate the Web Mary Elizabeth Hurn September 26, 2008 Yahoo's latest platform, APT from Yahoo, began rolling out with its first publishers — the San Francisco Chronicle and San Jose Mercury News — last week.   Didit insures its search campaigns Mary Elizabeth Hurn September 23, 2008 Search engine marketing agency Didit will now issue up to $1 million in Campaign Performance Trust Accounts (PTAs) to clients that launch new search campaigns in the fourth quarter of 2008.   Column Death of the keyword and the (possible) future of semantic search Jamie Keaney, senior search strategist, IMPAQT September 29, 2008 Semantic search has generated a lot of buzz this summer, which has search marketers considering whether the future of optimization will be focused on content or keywords.   The DMNews Essential Guide to Search Engine Marketing Elevating search campaigns with the three-star approach Misty Locke, co-founder and president, Range Online Media September 29, 2008 This industry's evolution is swift and capricious, but it always manages to steer itself to the next best iteration. Marketers can never really sit back and rest on their laurels, successes or stellar ROI. If you want to inject some momentum into a cam­paign that's gotten a little "comfortable," consider these sugges­tions, ranked from one star (easy next step) to three stars (better clear your week — and your weekend, too).   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.

Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Telecom firms support BT ads opt-out

September 29, 2008 Advertisement Today's News Telecom firms support BT ads opt-out Chantal Todé September 26, 2008 In a hearing last week before the US Senate Committee on Commerce, Science and Transpor­tation about broadband providers and consumer privacy, three lead­ing telecommunications providers committed to gaining consumers' consent before engaging in online targeted advertising.   FedEx to raise rates Bryan Yurcan September 26, 2008 FedEx is raising express shipping rates, effective January 5, 2009. FedEx Express package and freight rates will increase an average of 6.9% for US and US export services.   Ann Taylor to launch credit card program Lauren Bell September 26, 2008 Ann Taylor Stores Corp. has signed a multi-year agreement with Alliance Data Systems Corp. to launch a co-branded credit card program. Alliance was already providing private label credit card services to the clothing chain and will continue to do so.   Lead generation company taps social network data Mary Elizabeth Hurn September 26, 2008 Myndnet Inc., an online marketplace for lead generation, has opened in Campbell, CA. Using a social media platform, Myndnet allows companies to tap into existing online and offline communities to generate more qualified leads.   Industry initiatives show progress despite tough times Sharon Goldman September 26, 2008 As painful and befuddling as it has been to watch, hear and read, it was impossible to ignore the mountain of bad-to-worse news coming out of Washington and Wall Street last week re­garding the financial crisis and proposed economic bailout.   Identity Theft Protection Buyers list available September 26, 2008 CGC Consulting Services Inc. has introduced the Identity Theft Protection Buyers list to the market. These are purchasers who are concerned about the protection their identity.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition To win a Caples award, get creative Douglas Quenqua September 15, 2008 In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.   Mail crowd rallies for choice Chantal Todé September 26, 2008 Some of the catalog industry's major players stood last week in support of mail preference service Catalog Choice, including Wil­liams-Sonoma, Orchard Brands, LL Bean and Crate & Barrel. The kudos come barely a year after the service launched with a less-than-friendly reception from the industry.   Yahoo's APT aims to aggregate the Web Mary Elizabeth Hurn September 26, 2008 Yahoo's latest platform, APT from Yahoo, began rolling out with its first publishers — the San Francisco Chronicle and San Jose Mercury News — last week.   Today's lists and databases Value Added Resellers from Vertmarkets September 29, 2008 E-mail - Value Added Resellers from Vertmarkets - VentureDirect Worldwide - Description: This file contains users of a sourcing Web site for value-added resellers and system integrators. The site features stories, case studies, industry news and newswire feeds.   Canadian Weekly New Issued Bank Credit Card Applicants September 29, 2008 New List - Canadian Weekly New Issued Bank Credit Card Applicants - Lighthouse List - Description: This file contains Cana­dian consumers who have applied for and been awarded a bank card offer through a vacation marketing company or subscription magazine service. They completed an offer to receive a credit card with the purchase of a $499.00vacation package or subscription publi­cation package.   New Homeowners From Apartments September 29, 2008 New List - New Homeowners From Apartments - Data Partners - Description: This file contains new homeowners who recently moved from apartments to houses. These homeown­ers have a need for a wide variety of products and services, due to the differ­ent nature of their new dwellings.   Do It Yourselfers September 29, 2008 New List - Do It Yourselfers - The Services Group - Description: This file contains business professionals who enjoy engaging in home improvement projects. They have a median income of $79,000 and a median age of 52.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Deadline is Sept. 29 Do you have the best direct-marketing campaign? Then you must enter the 31st John Caples International Awards today. CLICK HERE to submit your entry today.   Problem Solver: How can I rapidly rev up direct mail response? An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Mail preference services get upgraded

September 26, 2008 Advertisement Today's News Mail preference services get upgraded September 25, 2008 Catalog Choice and the Direct Marketing Association both announced enhancements to their mail preference services this week. Catalog Choice recently signed up some of the catalog industry's biggest players, including Williams-Sonoma, Orchard Brands, Crate & Barrel and LL Bean in addition to over 1 million consumers.   MySpace opens music store Dianna Dilworth September 25, 2008 Social networking giant MySpace is taking on Apple's iTunes with a new music downloading business. The new effort moves the site from a place to learn about bands by making friends and listening to tracks to offering a full-fledged e-commerce business.   InfoGroup partners with UBL Bryan Yurcan September 25, 2008 InfoGroup, formerly InfoUSA, has partnered with UniversalBusinessListing.org to offer an integrated service that adds InfoUSA's Express Update capability to UBL's online business profiles.   Bonnier Corp. acquires Working Mother Lauren Bell September 25, 2008 Bonnier Corp. has acquired Working Mother Media Inc., publisher of the magazine Working Mother. The acquired company also produces a number of events and conferences, as well as the research initiative "The 100 Best Companies for Working Mothers."   L.A. homes to get new luxury magazine Lauren Bell September 25, 2008 Homefront LA, a luxury shelter magazine, will launch in January 2009 with a circulation of 35,000. The glossy, which will be published 10 times in 2009, will be delivered for free to 20,000 targeted households in select Los Angeles neighborhoods, including Bel Air, Beverly Hills, Malibu and West Hollywood.   Americans Enduring Mental Health Disorders list available September 25, 2008 ListSolutions has introduced the Americans Enduring Mental Health Disorders list to the market. These are people who have reported that they or a member of their household suffers from one or more mental health disorder.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition To win a Caples award, get creative Douglas Quenqua September 15, 2008 In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.   Creative campaigns from HoneyBaked Ham Co., Grainger and PETCO September 22, 2008 Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.   To gain market share in a recession, try social marketing Sara Holoubek September 22, 2008 While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIG last week, there is little doubt that the marketing and media industry is already suffering.   Today's lists and databases Fit & Ready — Work & Workout September 26, 2008 E-mail - Fit & Ready — Work & Workout - The Services Group - Description: This file contains business executives who are dedicated to their businesses and their bodies by keeping physically fit and mentally prepared. This list is developed from business files, self-reported consumer surveys, overlaid with consumer demographics and matched to a permission-based e-mail database. Selects: 147,593 universe   Si Hablo Español September 26, 2008 New List - Si Hablo Español - ListBargains - Description: This file contains Latinos who prefer to receive publications in Spanish. They are 60% male with an average income of $50,000.   Student Scholarship Education Center Applicants September 26, 2008 New List - Student Scholarship Education Center Applicants - Infocore - Description: This file contains college-bound students who have applied for a specialty scholarship to help them study and take education courses. To qualify for the scholarship, the students provide personal information including postal addresses and e-mail addresses.   LASO Esoteric Buyers Germany September 26, 2008 New List - LASO Esoteric Buyers Germany - JR Direct - Description: This file contains direct mail buyers who have purchased ser­vices from clairvoyants including lucky numbers, charms and predictions. Their average unit of sale is $39.   Classifieds Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Deadline is Sept. 29 Do you have the best direct-marketing campaign? Then you must enter the 31st John Caples International Awards today. CLICK HERE to submit your entry today.   Problem Solver: How can I rapidly rev up direct mail response? An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews' Database Weekly: Unilever tapping voice of the customer in call centers

September 25, 2008 News Unilever tapping voice of the customer in call centers Lauren Bell September 24, 2008 In an effort to improve the consumer experience and gather better customer information, Unilever has started using Astute Solutions' RealDialog tools in its call centers. RealDialog uses a linguistics engine to analyze customers' questions in their own words and then provide contact center agents with conversational responses.   Georgia tourism gets a CRM boost Lauren Bell September 22, 2008 The Georgia Department of Economic Development has equipped its tourism Web site with OpenTravel CRM. It will use the system largely to enhance its brochure fulfillment, with the goal of trimming two to three days off of the fulfillment process.   Reed Elsevier set to acquire ChoicePoint, minus public records business Lauren Bell September 19, 2008 Reed Elsevier Inc. has agreed to divest some of its ChoicePoint assets in order for its $4.1 billion acquisition of ChoicePoint Inc. to be approved by the FTC.   HSBC taps SAP to link to corporate clients Lauren Bell September 18, 2008 In an effort to provide a better customer experience, the HSBC Group has tapped the SAP NetWeaver platform to streamline and automate communications between the bank and its corporate clients.   Focus Worldwide forms Hong Kong partnership Bryan Yurcan September 18, 2008 Focus Worldwide, the international division of Focus USA, has entered into a strategic partnership with Datatrade Ltd. of Hong Kong. The two companies will work to help multinational companies that are trying to launch or grow their marketing efforts throughout greater China.   Column Multisourced lists — responsive, hot and enhanced Ari Ginsberg, president, Contact Marketing LLC September 24, 2008 Postage is rising, response rates are dropping and we have exhausted and saturated the traditional response files. However, finding a new source of recent buyers who responded to direct mail, is very hard to come by.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: NRF forecasts slight increase in holiday sales

September 25, 2008 Advertisement Today's News NRF forecasts slight increase in holiday sales Chantal Todé September 24, 2008 During a conference call this week with reporters, the National Retail Federation and Bigresearch said that many of the same factors that have hurt retail sales much of this year will continue to have a negative impact during the upcoming holiday season.   Mobile and online ad networks expand during Ad Week Dianna Dilworth September 24, 2008 Online giants Microsoft, Yahoo and AOL are taking advantage of Advertising Week in New York to release a host of new offerings. Microsoft struck its first mobile syndication deal in the US by forging a new partnership with CNBC.com, part of Microsoft's push to expand its mobile efforts in the US.   Unilever tapping voice of the customer in call centers Lauren Bell September 24, 2008 In an effort to improve the consumer experience and gather better customer information, Unilever has started using Astute Solutions' RealDialog tools in its call centers. RealDialog uses a linguistics engine to analyze customers' questions in their own words and then provide contact center agents with conversational responses.   EBay phases out paper payments in US Bryan Yurcan September 24, 2008 Ebay has said that, as of November, checks and money orders will no longer be allowed as payment methods on its site. US customers will have to pay for purchases with eBay's subsidiary PayPal; use a credit or debit card; use credit card processing service ProPay; or pay upon pickup.   MarketBridge launches financial services practice Mary Elizabeth Hurn September 24, 2008 Marketing and sales professional services company MarketBridge has launched a financial services practice. Tim Furey, CEO of MarketBridge, said this move is an attempt to meet the needs of the changing economy and financial landscape.   Women's magazine readers list available September 24, 2008 The Millard Group has introduced the All You magazine list to the market. These are mostly women who are looking for tips and advice on healthy recipes, hair and beauty, fashion, relationships, do-it-yourself decorating and home repair projects.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition To win a Caples award, get creative Douglas Quenqua September 15, 2008 In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.   To gain market share in a recession, try social marketing Sara Holoubek September 22, 2008 While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIGlast week, there is little doubt that the marketing and media industry is already suffering.   Is shipping given away too easily? September 22, 2008 Free shipping can add appeal to a retailer's overall offer; however, the incentive has become fairly common and more costly for retailers to deliver. Our experts offer different perspectives.   Today's lists and databases Haband Masterfile September 25, 2008 New Selects - Haband Masterfile - Millard Group - Description: A buyer of domestic products select has been added to this file, which contains buyers from Haband. These consumers are generally more than 50 years old and married homeown­ers with an average income of more than $35,000. Fifty-seven percent of prospects purchase by credit card. The domestics select includes buyers of bed­ding, bath and other home goods.   Color Management Professionals from Digital Output September 25, 2008 New List - Color Management Professionals from Digital Output - Statlistics - Description: This file contains readers of Digital Output, a publication that covers the electronic publishing field including service bureaus, commercial in-plant printing, short run printers, color separators, in-plant printers, corporate in-house services, reprographic services, advertising agencies graphic/design studios, digital photographers, and mul­timedia professionals.   Institutions Masterfile September 25, 2008 New List - Institutions Masterfile - Dunhill International List Co. - Description: This file contains various institutions, such as universities, church­es, and hospitals, with contact names.   CDS Xpress Moves — Canadian New Movers File September 25, 2008 New List - CDS Xpress Moves — Canadian New Movers File - American List Counsel - Description: This file contains people who have reported a change of address to CDS Xpress Moves, a database of magazine subscribers.   Classifieds Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. Do's and Don'ts: Building e-mail lists DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins. Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
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