iMedia Brand Summit: The 7 most important digital marketing metrics

June 7, 2011 | View online | Forward to a friend
	Entertainment Summit Updates June 28, 2011, Beverly Hills, CA Keynote: Carol Kruse, SVP Marketing, ESPN, will share insights into what she learned from her years at Coke, how it applies to entertainment marketing industry, and how she's moving the needle at ESPN to embrace a deeper level of social interaction. Visionary Marketer Award: Goes to an entertainment executive who has powerfully and effectively expanded campaigns from traditional to include interactive and immersive strategies while also advancing the role of interactive within all marketing. Join us in celebrating the 2011 winner of this coveted industry award. Agency Shoot Out: Three digital agencies go head-to-head on stage in media presentations before our esteemed panel of judges from The Walt Disney Studios, 20th Century Fox, and others. Brand Summit Updates September 11-14, 2011, Coronado, CA Keynote: It's time to kill the myth that brand and DR are at odds. They aren't, but it can be tricky figuring out how and what to measure, and trickier still to link those measurements to magnetic content that attracts customers and keeps them engaged with your brand. Join MRM's Vipin Mayar and eMarketer's Geoff Ramsey as they explore the seven most important digital marketing metrics, and how to define ROI for social media. Brainstorm Collaborative Session: In a world where the next iPad, Hulu, Foursquare, LivingSocial, HuffPo, or Facebook might be lurking just around the corner, it's hard to define the biggest challenges -- and opportunities -- facing marketers today. Join Questus research head Jeff Rosenblum as he leads a Town Hall discussion bringing marketers, agencies, publishers, and technology partners together to chart a course through the rugged terrain ahead. Event Coverage ARTICLES By Lori Luechtefeld Lessons from a social media firestorm Procter & Gamble's new Pampers product line caused an uproar among mom bloggers and consumer media outlets. See how the brand turned the tide of the social media conversation and set the record straight. By Lori Luechtefeld Critical mom blogger realities that you're overlooking The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you. BLOGS By Melinda Roberts 4 ways to blow your PR pitch Bloggers can spot boilerplate text and poorly researched inquiries from a mile away. If you want to get on their good sides, avoid these common faux pas in your outreach.		Next Event Entertainment Summit June 28, 2011 Beverly Hills, CA View agenda Upcoming Events Brand Summit September 11-14, 2011, Coronado, CA  Summit info     Request invite Breakthrough Summit October 16-19, 2011, Henderson, Nevada  Request invite Agency Summit December 4-7, Scottsdale, Arizona  Request invite Event Photos Christine Forman, Director of Campaign Strategy & Planning, Walgreens Tina Sharkey, Chairman and global president, BabyCenter  View full gallery Videos Getting to know mom: It's about quality, not quantity Watch as the BabyCenter's Tina Sharkey explains what marketers need to know in order to better understand moms.
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