DMNews Essential Guide to E-mail Marketing

 

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Welcome. This week, in addition to the regular newsletter, we are sending you this complimentary digital copy of our annual publication, DMNews Essential Guide to E-mail Marketing. Click here to access a very special supplement to your E-mail Marketing weekly newsletter. In this Essential Guide, you'll find special features and tips from leading executives in the industry. Some of my favorite highlights from this publication include: • A conversation with Sony's Gerard L Monaco • A deliverability case study from eBay • Predictions on how social media and e-mail will merge • 35 exclusive columns from top minds in e-mail industry Please enjoy your digital edition copy and do let me know your thoughts. E-mail me at editor@dmnews.com. Sincerely, Cara Wood, editor-in-chief, DMNews

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DMNews: NBA shoots for Hispanic audience, book prices buck trend of fewer holiday deals

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October 26, 2009 Check out DMNews on your smartphone  Today's News NBA shoots for Hispanic audience Mary Elizabeth Hurn In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.   Book prices buck trend of fewer holiday deals Chantal Tode Although there's been talk by retail watchdogs that this holiday season's discounting might not be what it was in past years, retailers are racing to the lowest prices on book sales.   Wise gets smart with digital for new Cheez Doodles push Dianna Dilworth Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.   Ask.com kicks off integrated campaign Dianna Dilworth Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.   Editorial: DMA seems strong after show Carol Krol I'm back from the Direct Marketing Association's annual conference with a stack of business cards as big as my head. I always return from DMA Annual exhausted, but with a renewed sense of vigor and great story ideas.   From the Print Edition Travel Channel wins brand game Dianna Dilworth For the Travel Channel, advertising on Facebook represented an opportunity to expand its audience. The goal was to drive traffic to the Travel Channel's Web site and create an engaging way to connect with consumers and their friends in their social sphere.   A healthy focus on customers Mary Elizabeth Hurn Healthcare companies understand an open dialogue with consumers can increase brand loyalty, so loyalty programs have been an effective tactic ever since pharmaceutical companies began marketing directly to consumers.   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases Arts And Crafts Homes And The Revival Active Subs Arts And Crafts Homes And The Revival Active Subs - RMI Direct Marketing - Subscribers look to Arts and Crafts Home and the Revival for expert advise and perspectives for building, renovating, or furnishing a home in the arts and crafts spirit. Their interest is not a fleeting fancy, it is ongoing.   Ailment Insights Database - Migraines @email New e-mail list — Ailment Insights Database - Migraines @email — Andrews Wharton Inc. — This file contains self-reported migraine sufferers who have looked online for relief.   Active Choice Nutrition and Diet Seekers New list — Active Choice Nutrition and Diet Seekers — ListSolutions — This file contains health-conscious men and women who are active subscribers to a range of magazines and publications that explore nutrition, diet, use of vitamins and supplements, exercise and fitness. The file is 62% female.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.