DMNews' E-Mail Weekly: Responsys reports growth as e-mail continues to flourish

August 26, 2009 Check out DMNews on your smartphone Advertisement New Webinar: Socialize Your Email Marketing - Motivating Customers to Build Your Brand Leveraging social media marketing to enhance your email marketing results requires an understanding of how to motivate customers to promote your brand within their social networks. Join social media and email marketing experts on August 27 and hear proven strategies for identifying your influencers, how to best motivate them with tailored content and creative, and effective ways to measure the results. Register Today. News Responsys reports growth as e-mail continues to flourish Dianna Dilworth The recession has driven down budgets and made CMOs even more responsible for their bottom line. It is no surprise that e-mail is flourishing in this environment, because it is relatively cheap and measurable. Forrester predicts that e-mail marketing spend will grow to $2 billion in 2014, with retention e-mail, e-mail client services and ad-sponsored acquisition newsletters all areas for growth.   Yahoo debuts new versions of mail, messenger and search products Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.   Davemail partners with GraphicMail Dianna Dilworth Custom e-mail newsletter agency Davemail, a division of Fiore Communications, has partnered with e-mail marketing firm GraphicMail to become a reseller of GraphicMail's newsletter services.   Advertisement Opinions Inbox Insider: Yahoo updates make consumer e-mail more social Dianna Dilworth After Yahoo partnered with Microsoft last month, Carol Bartz said that the goal is to make Yahoo the center of a consumer's life online and to be more of a destination. So it follows that the online giant would upgrade Yahoo Mail to be more social.   Sending relevant, targeted marketing emails Olivier Piscart, Regional Manager, North America, Email Vision Sixty percent of marketers are not making the most of e-mail campaigns because they are still using 'spray and pray' tactics, according to Forrester Research. While marketers are under increasing pressure to grow their databases and get their message out to as many people as possible, the most important factor however should be that e-mails are sent out timely, relevant and, above all, wanted. In the current climate, companies can not afford to let potential sales drop because of an ineffective e-mail marketing strategy which serves little purpose.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   How to cultivate leads by using e-mail sequencing Jared Vestal, database marketing manager, Cision As e-mail marketers, we know that benchmarking, analyzing and refining campaigns help us achieve better overall results. We also know that a campaign with an audience of 100,000 and 2,000 total clicks (2% click-through rate) is less desirable than one with an audience of 10,000 and 1,800 total clicks (18% rate), although this campaign has a lower number of clicks.   Lists and Databases American Occupation Database New list — American Occupation Database — The List Experts — This file contains Americans by their occupations. Suggested usage includes continuing education, insurance, travel offers, office related catalogs, business subscriptions and seminars.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail Agency Business Report Click below to view all agency profiles DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Chico's looks to prospecting with direct sales up 46%

August 26, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement: Today's News Chico's looks to prospecting with direct sales up 46% Chantal Todé August 25, 2009 Multichannel apparel merchant Chico's FAS Inc. is looking to continue the momentum displayed in its second quarter financial results into the second half with a new TV campaign for the Chico's brand and increased catalog prospecting, among other strategies. The company said sales for the 13 weeks ended August 1 totaled $419.9 million compared with $405.2 million during the same period last year. Consolidated comparable store sales increased 1.3%, reversing a long trend of quarterly comparative-store decreases, and direct-to-consumer sales increased 46%.   USPS aims to save $500M with worker retirement incentive Cara Wood August 25, 2009 The US Postal Service released plans to offer select employees of two of its unions a financial incentive to retire or resign before the end of the fiscal year, September 30, 2009. The workers eligible, of which there are 30,000, primarily work in mail processing facilities, which have become more efficient with new mail processing machinery.   Blue Cross Blue Shield of Tennessee dials up phone outreach Lauren Bell August 25, 2009 Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as part of its new effort to be seen as a "health management" company. With Eliza, BCBST will enact various phone campaigns designed to encourage customer health and wellness. By engaging customers and informing them of BCBST's resources, the campaigns are expected to improve member retention.   Yahoo acquires Maktoob Carol Krol August 25, 2009 Yahoo announced on August 25 it has agreed to acquire Maktoob.com, a Dubai-based online community with more than 16.5 million users. Financial terms of the deal were not disclosed. The deal combines Yahoo's products with Maktoob's local online content that caters to the Arab world. The combined audiences also give advertisers greater reach.   New manager for uniform catalog list August 25, 2009 Edith Roman Associates has been awarded list management of the Happy Chef Uniform Catalog Business Mailing List. The previous manager was Statlistics.   From the Print Edition Billboards come to life by adding mobile Dianna Dilworth For EZ Lube, a car maintenance franchise based in Southern California, mobile marketing has brought the marketer's billboards to life and given its customers a way to interact with the brand.   Engage social networks' members David Yovanno, CEO, Gigya In February, Facebook asserted ownership over anything its members posted — the unspoken message being that to access their content, users would need to stay on Facebook, where Facebook can monetize them. Not surprisingly, this move was not well received by users. To its credit, Facebook immediately pulled the plug on this aggressive policy.   Web Weekly What you need to know about IMB DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).   more » Today's lists and databases Clinician's Brief New list — Clinician's Brief — Statlistics — This file contains subscribers to Clinician's Brief, the official publication of the North American Veterinary Conference. These readers include veterinarians in private practice, government, academic, research, and teaching, veterinary students and veterinary technicians.   Pulse TV Infomercial Buyers, Impulsive Buyers, Credit Card Buyers New list — Pulse TV Infomercial Buyers, Impulsive Buyers, Credit Card Buyers — List Acquisition — This file contains buyers from Pulse TV, a general merchandise retailer that advertises through infomercials.   Stellar Media Potency Buyers New list — Stellar Media Potency Buyers — Country Marketing — This file contains people who have responded to radio advertisements for male enhancement products. The amount spent ranges from $59.95 to $169.95. The file is 74% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.