DMNews: Chico's looks to prospecting with direct sales up 46%

August 26, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement: Today's News Chico's looks to prospecting with direct sales up 46% Chantal Todé August 25, 2009 Multichannel apparel merchant Chico's FAS Inc. is looking to continue the momentum displayed in its second quarter financial results into the second half with a new TV campaign for the Chico's brand and increased catalog prospecting, among other strategies. The company said sales for the 13 weeks ended August 1 totaled $419.9 million compared with $405.2 million during the same period last year. Consolidated comparable store sales increased 1.3%, reversing a long trend of quarterly comparative-store decreases, and direct-to-consumer sales increased 46%.   USPS aims to save $500M with worker retirement incentive Cara Wood August 25, 2009 The US Postal Service released plans to offer select employees of two of its unions a financial incentive to retire or resign before the end of the fiscal year, September 30, 2009. The workers eligible, of which there are 30,000, primarily work in mail processing facilities, which have become more efficient with new mail processing machinery.   Blue Cross Blue Shield of Tennessee dials up phone outreach Lauren Bell August 25, 2009 Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as part of its new effort to be seen as a "health management" company. With Eliza, BCBST will enact various phone campaigns designed to encourage customer health and wellness. By engaging customers and informing them of BCBST's resources, the campaigns are expected to improve member retention.   Yahoo acquires Maktoob Carol Krol August 25, 2009 Yahoo announced on August 25 it has agreed to acquire Maktoob.com, a Dubai-based online community with more than 16.5 million users. Financial terms of the deal were not disclosed. The deal combines Yahoo's products with Maktoob's local online content that caters to the Arab world. The combined audiences also give advertisers greater reach.   New manager for uniform catalog list August 25, 2009 Edith Roman Associates has been awarded list management of the Happy Chef Uniform Catalog Business Mailing List. The previous manager was Statlistics.   From the Print Edition Billboards come to life by adding mobile Dianna Dilworth For EZ Lube, a car maintenance franchise based in Southern California, mobile marketing has brought the marketer's billboards to life and given its customers a way to interact with the brand.   Engage social networks' members David Yovanno, CEO, Gigya In February, Facebook asserted ownership over anything its members posted — the unspoken message being that to access their content, users would need to stay on Facebook, where Facebook can monetize them. Not surprisingly, this move was not well received by users. To its credit, Facebook immediately pulled the plug on this aggressive policy.   Web Weekly What you need to know about IMB DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).   more » Today's lists and databases Clinician's Brief New list — Clinician's Brief — Statlistics — This file contains subscribers to Clinician's Brief, the official publication of the North American Veterinary Conference. These readers include veterinarians in private practice, government, academic, research, and teaching, veterinary students and veterinary technicians.   Pulse TV Infomercial Buyers, Impulsive Buyers, Credit Card Buyers New list — Pulse TV Infomercial Buyers, Impulsive Buyers, Credit Card Buyers — List Acquisition — This file contains buyers from Pulse TV, a general merchandise retailer that advertises through infomercials.   Stellar Media Potency Buyers New list — Stellar Media Potency Buyers — Country Marketing — This file contains people who have responded to radio advertisements for male enhancement products. The amount spent ranges from $59.95 to $169.95. The file is 74% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

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