DMNews' E-Mail Weekly: Responsys reports growth as e-mail continues to flourish

August 26, 2009 Check out DMNews on your smartphone Advertisement New Webinar: Socialize Your Email Marketing - Motivating Customers to Build Your Brand Leveraging social media marketing to enhance your email marketing results requires an understanding of how to motivate customers to promote your brand within their social networks. Join social media and email marketing experts on August 27 and hear proven strategies for identifying your influencers, how to best motivate them with tailored content and creative, and effective ways to measure the results. Register Today. News Responsys reports growth as e-mail continues to flourish Dianna Dilworth The recession has driven down budgets and made CMOs even more responsible for their bottom line. It is no surprise that e-mail is flourishing in this environment, because it is relatively cheap and measurable. Forrester predicts that e-mail marketing spend will grow to $2 billion in 2014, with retention e-mail, e-mail client services and ad-sponsored acquisition newsletters all areas for growth.   Yahoo debuts new versions of mail, messenger and search products Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.   Davemail partners with GraphicMail Dianna Dilworth Custom e-mail newsletter agency Davemail, a division of Fiore Communications, has partnered with e-mail marketing firm GraphicMail to become a reseller of GraphicMail's newsletter services.   Advertisement Opinions Inbox Insider: Yahoo updates make consumer e-mail more social Dianna Dilworth After Yahoo partnered with Microsoft last month, Carol Bartz said that the goal is to make Yahoo the center of a consumer's life online and to be more of a destination. So it follows that the online giant would upgrade Yahoo Mail to be more social.   Sending relevant, targeted marketing emails Olivier Piscart, Regional Manager, North America, Email Vision Sixty percent of marketers are not making the most of e-mail campaigns because they are still using 'spray and pray' tactics, according to Forrester Research. While marketers are under increasing pressure to grow their databases and get their message out to as many people as possible, the most important factor however should be that e-mails are sent out timely, relevant and, above all, wanted. In the current climate, companies can not afford to let potential sales drop because of an ineffective e-mail marketing strategy which serves little purpose.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   How to cultivate leads by using e-mail sequencing Jared Vestal, database marketing manager, Cision As e-mail marketers, we know that benchmarking, analyzing and refining campaigns help us achieve better overall results. We also know that a campaign with an audience of 100,000 and 2,000 total clicks (2% click-through rate) is less desirable than one with an audience of 10,000 and 1,800 total clicks (18% rate), although this campaign has a lower number of clicks.   Lists and Databases American Occupation Database New list — American Occupation Database — The List Experts — This file contains Americans by their occupations. Suggested usage includes continuing education, insurance, travel offers, office related catalogs, business subscriptions and seminars.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail Agency Business Report Click below to view all agency profiles DMNews Data Management Survey
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