DMNews: Big Lots to launch first loyalty card program in Q3

August 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement: Today's News Big Lots to launch first loyalty card program in Q3 Lauren Bell August 26, 2009 Discount retailer Big Lots Inc. will launch its first loyalty card program in the third quarter of this year. The Buzz Club card offers shoppers a discount when they make 10 purchases of more than $20 apiece.   Experian QAS, Jenzabar partner for higher ed data quality Lauren Bell August 26, 2009 Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.   Shopko to launch e-commerce Web site Chantal Todé August 26, 2009 General merchandise retailers Shopko Stores Operating Co. LLC will launch its first e-commerce Web site with the help of e-commerce services provider SpeedFC Inc. Shopko, which is owned by private investment firm Sun Capital Partners Inc., is a $2 billion retailer with stores located in 13 states throughout the Midwest, Mountain and Pacific Northwest regions.   Mike's Express Carwash begins e-mail program and sees 60% increase in online revenue Dianna Dilworth August 26, 2009 Mike's Express Carwash, a chain of 37 carwashes located across Indiana and Ohio, has found e-mail marketing to help clean up in online sales. The brand did its first e-mail marketing campaign, with partner ExactTarget, in June. Its just-released metrics show that the e-mail marketing program lifted online sales more than 60% for the month over sales in June 2008.   New healthcare e-mail lists available August 26, 2009 PCS List and Information Technologies has introduced two C4 Healthcare e-mail files: C4 Healthcare Unlimited-use E-mail Database and C4 Healthcare Administrators Unlimited-use E-mail Database. Each is available beginning at $200/M, with postal names also available beginning at $100/M.   From the Print Edition From TV set to PC screen Chantal Todé TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.   Editorial: Events offer opportunity to gather actionable data Cara Wood Editor-in-chief, DMNews While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the newly built Yankee Stadium for the first time. In addition to being stunned by the skyline views from the new field, I was struck by how much has changed when it comes to sponsorships during the ol' ballgame. And these changes highlight how much direct marketing is driving all ad partnerships taking place today.   Web Weekly What you need to know about IMB DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).   more » Today's lists and databases Health Insurance Quote Shoppers New list — Health Insurance Quote Shoppers — Interactive Marketing Solutions — This file contains people who are looking for new insurance policies. The customers fill out their contact information, including their age, height, and weight to find personalized quotes in their area.   Auto Insurance Active Hotline Responders Email & Postal New e-mail list — Auto Insurance Active Hotline Responders Email & Postal — Key Marketing Advantage — This file contains e-mail auto insurance offer responders. These individuals have received and opened auto insurance solicitations. E-mail open rates are as high as three to four times better then quote and requestor files.   Dog Lovers Unite New list — Dog Lovers Unite — List Management Services — This file contains people who consider their pet part of their family.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles
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