Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.
Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as part of its new effort to be seen as a "health management" company. With Eliza, BCBST will enact various phone campaigns designed to encourage customer health and wellness. By engaging customers and informing them of BCBST's resources, the campaigns are expected to improve member retention.
Olivier Piscart, Regional Manager, North America, Email Vision
Sixty percent of marketers are not making the most of e-mail campaigns because they are still using 'spray and pray' tactics, according to Forrester Research. While marketers are under increasing pressure to grow their databases and get their message out to as many people as possible, the most important factor however should be that e-mails are sent out timely, relevant and, above all, wanted. In the current climate, companies can not afford to let potential sales drop because of an ineffective e-mail marketing strategy which serves little purpose.
Danversbank, a Massachusetts-area savings bank with 17 branches, has added to its three-year-old customer loyalty program with new software from Metavante Corporation. The goal is to encourage use of the Danversbank debit card and other Danversbank offerings.
Chase Card Services has released a new rewards card that targets affluent consumers called the Chase Sapphire, and is running an integrated marketing campaign that includes online ads, TV, print, events, PR and direct mail to promote it.
Marketing departments that perform their work in separate silos are often unsure of how one channel impacts another and may be missing major opportunities to improve campaigns based on actual results and integrated forecasting. Thanks to improved analytics and more affordable marketing intelligence solutions, the silo approach is no longer necessary. Exchanging customer data across channels and marketing departments is now available and essential to all marketers, their campaigns and most importantly, the bottom line.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
No comments:
Post a Comment