DMNews: Insurance mail steady in 2009, Lending Tree parent launching new site

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February 26, 2010 Check out DMNews on your smartphone Today's News Insurance-related direct mail steady in 2009: Mintel Frank Washkuch Despite budget cuts and the growing use of social media, insurance companies maintained their use of direct mail throughout last year, according to research from Mintel Comperemedia, a direct marketing intelligence firm.   LendingTree parent to launch multivertical lead-generation site Mary Elizabeth Hurn Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in this year's second quarter. At the Web address Tree.com, the site will aggregate vendors in the education, automotive, personal finance, home services, real estate, health and insurance verticals.   Martin picks up Tylenol, Motrin accounts Kevin McKeefery The Martin Agency has won digital, creative and media planning duties for Johnson & Johnson brands Tylenol and Motrin, an agency spokesperson confirmed.   Saks Fifth Avenue integrated initiative encourages fresh fashion Dianna Dilworth Saks Fifth Avenue has launched a campaign encouraging consumers to try new styles. The "Think about" effort, which runs through June, includes e-mail, direct mail, social media, digital ads and in-store signage.   Amtrak reaches out to black consumers with travel site Mary Elizabeth Hurn Amtrak has launched MyBlackJourney.com, a Web site targeting black consumers. The organization is planning social media outreach to promote the site.   From the print edition Travel marketers boost digital efforts Dianna Dilworth For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers.   Walmart restructures to boost e-commerce Kevin McKeefery Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.   Today's lists and databases LiveCareer.Com New Mover Database New list — LiveCareer.Com New Mover Database — Net60 — This file contains consumers who have recently moved residence. These individuals are actively seeking information and assistance to change their career, learn new skills or start a new business.   Government Health IT Email Database Email List New list — Government Health IT Email Database Email List — MeritDirect — This file contains subscribers to Government Health IT's print magazine and e-newsletter, which both cover government, technology and health care issues with an eye toward helping health IT decision-makers improve the way health care is managed and delivered.   LSC Mail Presents Opt-In Consumer Email New e-mail list — LSC Mail Presents Opt-In Consumer Email — List Services Corp. — This file contains consumers who have opted in for offers through e-mail. It is updated weekly and is evenly split between men and women.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
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