Tuesday, July 29, 2008

DMNews' SearchBuzz: Can we please kill the Google killer talk?

July 29, 2008

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Latest developments in search marketing, from the editors of DMNews:


Feature

Can we please kill the Google killer talk?

Sara Holoubek July 28, 2008

Just when I thought it was safe to go outside, a new Google killer has been reported to be on the loose. Monday morning, start-up search engine cuil.com was launched, accompanied by a rapid fire of cheerleading, speculation and, ultimately, ridicule. Search experts around the globe threw five to 10 queries at the engine before declaring Cuil a failure.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Ex-Google employees launch new search engine Cuil

Ellen Keohane July 28, 2008

With the goal of proving searchers with richer Internet depth, a new search engine, Cuil launched today. The engine has indexed more than 120 billion Web pages, which the company claims is "three times as many as Google."
 

Yahoo reports Q2 results

Ellen Keohane July 23, 2008

Yahoo reported almost $1.8 billion in revenues — a 6% year-over-year increase — for its second quarter ending on June 30. Yahoo also reported $131 million in net income, or 9 cents per diluted share, for its second quarter in 2008, a decrease compared to $161 million, or 11 cents per diluted share, in second quarter of 2007.
 

Microsoft reorganizes after division leader steps down

Ellen Keohane July 24, 2008

Microsoft Corp. will divide its platforms and services division (PSD) into two groups called Windows/Windows Live and online services. Both of the new groups will report to CEO Steve Ballmer.
 

DMNews talks with Lizan Brand, owner of Greenfield Liquors

July 28, 2008

Lizan Brand, owner of Greenfield Liquors inGreenfield, IN, explains how her small business has grown as a result of blogging.
 

Column

Search marketers have lost their heads

Lance Neuhasuer, managing director, east, Resolution Media July 28, 2008

That's right, search marketers, we've up and lost our head. I'm referring to the "head" in the sense of our high-volume, high-impact marketing placements (as opposed to the proverbial "tail"). Yet despite the play on words, our lack of focus on the head in an effort to cover our tail has me wondering whether we have really lost our head— that is, our wits — and whether the tail is going to cost us our...well, our tail.
 

The DMNews Essential Guide to Search Engine Marketing

Site search can elevate both your SEM and SEO ROI

Derek Kleinow, president, TigerGPS.com July 28, 2008

If you're not using dedicated e-commerce product or site search technology yet, be sure to add it to your summer improvement project list. While site search improves merchandizing, you may be surprised how well it will complement your SEM and SEO programs. We began using site search three years ago, and it has increased our overall search ROI.
 

The 2008 DMNews Essential Guide to Search Engine Marketing is now online

June 16, 2008

The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 



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DMNews: Redcats sells missy group to private equity firm

July 29, 2008

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Today's News

Redcats sells missy group to private equity firm

Chantal Todé July 28, 2008

Redcats USA has completed the sale of its missy division, which includes Chadwick's, Metrostyle and Closeout Catalog Outlet, to Monomoy Capital Partners, a private equity fund. Redcats USA, a division of French retail holding company PPR SA, originally announced its intention to sell its missy apparel business earlier this year after acquiring United Retail Group, which includes almost 500 Avenue stores.
 

Ex-Google employees launch new search engine Cuil

Ellen Keohane July 28, 2008

With the goal of proving searchers with richer Internet depth, a new search engine, Cuil launched today. The engine has indexed more than 120 billion Web pages, which the company claims is "three times as many as Google."
 

Clear Channel and Katz Media debut online radio network

Dianna Dilworth July 28, 2008

Clear Channel Radio and Katz Media Group have created a new online radio network called the Katz Online Network, presenting a new opportunity for advertisers. The station incorporates independent Internet radio stations with the online and mobile streams of AM and FM stations and syndicated content.
 

Belardi, Fasano merger may result in staff cuts

Bryan Yurcan July 28, 2008

Belardi/Ostroy announced today its merger with Los Angeles, CA list services firm Fasano and Associates, and said much of the Fasano operation will move to Belardi/Ostroy's headquarters in New York.
 

Men's Vogue to boost rate base

Lauren Bell July 28, 2008

Condé Nast's Men's Vogue will increase its rate base beginning in February of 2009.The boost, from 350,000 copies to 400,000 copies, comes in response to growth in subscriptions and newsstand sales.
 

In This Week's Print Edition

Power market

Lauren Bell July 28, 2008

A booming population and growing spending strength means US Hispanics are a prime target for smart marketers.
 

To reach SMBs, IBM goes for its channel partners

Chantal Todé July 28, 2008

IBM has unveiled its first full-fledged brand campaign that targets the channel partners who sell its products and services to small and midsize businesses. This will be part of an ongoing company-wide ini­tiative to reach out to these customers.
 

Today's lists and databases

FlagHouse Physical Education & Recreation Catalog Buyers

July 29, 2008

New Management - FlagHouse Physical Education & Recreation Catalog Buyers - Aggressive List Management - Description: This file contains buyers of products and equipment for physical education, recreation, special education and rehabilitation, activities and special­ized programs. The Physical Education & Recreation catalog features more than 10,000 products, including school and age appropriate programs, as well as developmentally appropriate equipment.
 

Doba Users

July 29, 2008

New List - Doba Users - American Name Services - Description: This file contains individu­als who use Doba, a drop-ship source of wholesale products for small and medium businesses to sell online. Doba has exclusive relationships with more than 200 wholesale manufacturers. These entrepreneurs make money by selling products through online auctions and retail sites.
 

Vicon Publishing Subscribers

July 29, 2008

New List - Vicon Publishing Subscribers - Edith Roman Associates - Description: This file contains subscrib­ers to various Vicon publications. Vicon is a b-to-b media publisher offering sub­scriber lists for Controlled Environments, Lab Manager and Forensic.
 

Photographer's Forum

July 29, 2008

New List - Photographer's Forum - Direct Communications - Description: This file contains subscrib­ers to Photographer's Forum, a quarterly publication dedicated to quality repro­duction of photography. It has been published since 1977.
 

Classifieds


Database / Circulation Analyst Leader

Position Summary
Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy.

Responsibilities
Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities.

Experience/Education:
Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases.

Apply via company website (www.hach.com/careers) to job number IRC 3849.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Online Marketing Manager  $75K
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Asst Circulation Mgr (catalog) $50K
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Marketing Specialist $60k
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Sr. CRM Specialist - $72k
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Account Supervisor-Direct Agency - $80K
Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

Great career opportunities in the Southeast . . .

Crandall Associates, the executive search firm in business since 1973, is currently conducting executive searches for 2 different companies in the Southeast. We want to leave no stone unturned in identifying top talent for our valued client companies. Please review these opportunities to see if they might be of interest for you personally, or perhaps you know of someone who might be ideal:

President - North Carolina
My client, a cataloger of consumer products geared towards happy occasions, is located in North Carolina. They have been enjoying impressive growth, and they have aggressive goals for future growth. They have asked us to identify a President who will envision and direct the long and short range corporate goals, plans and policies. This position manages a management team of 6, plus 60 indirect reports. The ideal candidate must have a 4-year degree (MBA preferred), with a minimum of 10 years of experience in the consumer catalog/ecommerce arena, working for companies with annual sales of at least $50 million.

Strong direct marketing skills, as well as financial skills, are required for this opportunity.

Creative Director - Georgia
My client is a collectibles cataloger that is a leader in their market niche. They have asked me to recruit a Creative Director to oversee all creative projects, and manage a creative department staff of 7 people. This position, which requires a design background, supervises layouts for catalogs, web pages, email, and all graphics related media.

Both positions offer excellent compensation packages, and provide comprehensive benefits packages. My clients will pay relocation expenses.

Please forward resume to Wendy Weber at Crandall Associates, Inc.: wendy@crandallassociates.com, or phone 516-767-6800 for additional details. Thank you!

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/


In This Issue

Facebook Pages offer brands a powerful presence

Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic? Click here to read. 

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© 2008 Haymarket Media Inc.