DMNews: Digg's Rose shares insight on monetizing UGC: ad:tech SF

April 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Digg's Rose shares insight on monetizing UGC: ad:tech SF Cara Wood April 23, 2009 Kevin Rose, founder and chief architect of community content-ranking site Digg, shared his thoughts on how user-generated content can be monetized and used to engage consumers during this morning's ad:tech San Francisco keynote. Evan Hansen, editor-in-chief of Wired.com, interviewed the entrepreneur. Rose said that his site, which was largely founded to democratize content online, was now seeking to create a way for consumers to respond directly to advertisers about products and promotions.   UPS earnings drop nearly 56% Bryan Yurcan April 23, 2009 UPS Inc. today reported first quarter revenue of $10.9 billion, down 13.7% from the same quarter last year, and saw its earnings fall nearly 56% to $401 million, compared to profit of $906 million a year ago.   Kmart, other add printable coupons to Web sites Chantal Todé April 23, 2009 Kmart, CVS, Walgreens and H-E-B are the latest retailers to put printable coupons on their Web sites supplied through Coupons.com's digital coupon distribution network. "This is the future of merchandising," said John Moritz, division VP, marketing planning at Kmart, in a statement. "It's the perfect way for online marketing to drive in-store sales, and customers win in the process."   eBay notes first quarter loss Bryan Yurcan April 23, 2009 EBay Inc. reported a first quarter revenue of $2.02 billion, a $171.6 million year-over-year loss.   Travelocity debuts branded toolbar Dianna Dilworth April 23, 2009 Travelocity has debuted a new branded downloadable toolbar, in a move to reach consumers in an interactive way. The toolbar, which was designed by Web services firm Conduit, lets consumers access Travelocity travel services and deals directly on their desktop.   Colorado paper targets local audiences with free pub Lauren Bell April 23, 2009 The Gazette, a 96,351-circulation daily out of Colorado Springs, CO, is launching a series of free neighborhood papers next month in an effort to diversify its offerings for readers and advertisers. The new publications, called Ink, will be geo-targeted to 3 different retail areas in and around Colorado Springs: downtown, the west side of the city, and Manitou Springs, where it will be distributed in sales racks at local businesses.   Wildlife Conservation magazine axed in restructuring Lauren Bell April 23, 2009 Wildlife Conservation, the magazine of the non-profit Wildlife Conservation Society (WCS), has published its last issue. The bi-monthly had 92,000 subscribers, who were informed of its demise in the editor's note in the final issue.   Gardening catalog blow-in program now available April 23, 2009 Leon Henry Inc. has introduced the Gardeners Edge Catalog Blow-In program to the market. This program contains the opportunity to reach people who receive the Gardeners Edge catalog, which offers gardening and landscaping tools and products.   In This Week's Print Edition Companies must take e-mail authentication seriously to protect brands and domains Bryan Yurcan April 20, 2009 Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).   NHL skates into mobile space with WAP version of its site Dianna Dilworth April 20, 2009 Just in time for the 2009 Stanley Cup Play­offs, which began last week, the National Hockey League (NHL) has debuted a new mobile WAP site to reach fans on the go. The new site − an ad-backed publish­ing site supported by mobile ad network Quattro Wireless − is a mobile version of NHL.com that has been reformatted for the mobile phone with some special mobile-exclusive features.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Liquor Stores ATM April 24, 2009 New Selects - Liquor Stores ATM - All That Marketing - Description: This file contains liquor stores across the country.   Military History Enthusiasts April 24, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who enjoy learning about the military history of the US.   Extreme Sports Enthusiasts April 24, 2009 New List - Extreme Sports Enthusiasts - Walter Karl - Description: This file contains people who enjoy sports of all kind.   Arts and Crafts Enthusiasts April 24, 2009 New List - Arts and Crafts Enthusiasts - eTargetMedia.com Inc. - Description: This file contains individuals and families who enjoy doing arts and crafts.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Technique: How to make your e-mail go viral Four experts serve up their best tips for getting readers to share your e-mails. Click here to read. FREE WHITEPAPERS View More Research
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