Top Ten: YouTubes Facebook Post Goes Viral, Gangnam Style By Doug Schumacher A lot of the posts recently with high sharing rates have included references to other culturally-popular videos, events, or groups. Whether done in parody or tribute -- and likely a little of both -- these are a great way to build on something that's... WSJ misses the point of "Recipe Rehab" going to ABC By Brad Berens This morning's Wall Street Journal has a informative piece by Amir Efrati about how Everyday Health's popular YouTube show "Recipe Rehab" is heading to syndication on ABC stations and how the YouTube and ABC incarnations of the show will cross-promote... The 5 Best Metrics for Display Advertising By Kyle Weisbrod We all know that clicks are quick and easy. But they are far from a perfect measure of online campaign performance. Here are 5 alternative metrics that are simple yet comprehensive enough to effectively measure your next campaign. Research by... 7 Steps for Success on the Facebook Exchange By Ari Buchalter Real-time bidding (RTB), demand-side platforms (DSPs), and programmatic buying have revolutionized the way we buy, measure, and even think about advertising. DSPs now access over 50 billion premium and remnant display, video, and mobile ads a day to... Mobile Marketing VS Email Marketing By James Trumbly Mobile marketing has received a lot of press lately, so much so that some short-sighted marketers have loftily proclaimed email marketing to be dead. But before you send flowers, stop and check the pulse of your email marketing campaign. It may be... | 
