DMNews: HP and RRD partner on digital inkjet initiatives

September 14, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News HP and RRD partner on digital inkjet initiatives Chantal Todé September 14, 2009 Looking to improve its position in the direct mail, transactional and transpromo markets, HP announced a technology alliance with RR Donnelley last week to develop digital printing solutions for inkjet-based digital presses.   Twitter now allowing ads Dianna Dilworth September 14, 2009 Microblogging sensation Twitter changed its terms of service on September 10 to allow for advertising on the platform. While Twitter did not specify what types of available ad units it might offer, co-founder Biz Stone said in a blog post that the company will "leave the door open for advertising."   Maxus names Jones CEO for North America Kevin McKeefery September 11, 2009 Media and relationship marketing agency Maxus named Louis Jones CEO for North America, effective September 8. He replaced Carla Loffredo, who was named the agency's first COO. He reports to global CEO Kelly Clark.   HP and Pitney Bowes partner to offer integrated print and mail system Chantal Todé September 11, 2009 HP and Pitney Bowes announced an alliance at the Print 09 trade show on September 11 through which Pitney will manage sales of the HP Inkjet Web Press for the transactional and trans-promotional print markets. Pitney will offer the product as part of the Pitney Bowes IntelliJet Printing System, which is used by large volume mailers. The system includes the HP T300 Color Inkjet engine, a high-speed Pitney Bowes mail finishing system, and a single service and support team.   Editorial: Don't lose e-commerce success in translation Cara Wood September 14, 2009 Last week, Sultan Munadi, an Afghan interpreter, was killed during a conflict in northern Afghanistan that resulted in the release of New York Times reporter Stephan Farrell from Taliban captivity. Munadi had tried to express his and Farrell's neutrality when they were initially detained by the Taliban months ago. Following this tragedy, I paused this week to think about the role of an interpreter in a much less extreme example — namely, how it relates to e-commerce.   Lippincott Williams & Wilkins awards Meritdirect list management September 11, 2009 Lippincott Williams & Wilkins (LWW), a publisher of health information, has awarded Meritdirect list management of its stable of files. The previous manager was Walter Karl. LWW, a unit of Wolters Kluwer Health, reaches physicians, nurses, specialized clinicians and students with nearly 300 periodicals and 1,500 books across more than 100 disciplines.   From the Print Edition DMers face long unemployment Mary Elizabeth Hurn Direct marketing pros have it worse than your average American when it comes to finding a job, according to a recent survey published by Bernhart Associates Executive Search.   New pay options for underbanked Cara Wood Thirteen percent of consumers lived below the poverty line last year, according to recent data from the US Census Bureau. Meanwhile, the unemployment rate is at nearly 10%. Sobering statistics such as these — and the fact that consumer spending has slowed to a trickle — are forcing retailers to become increasingly flexible with their payment options to attract customers.   Web Weekly Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.   more » Today's lists and databases Contacts in Engineering New list — Contacts in Engineering — Dunn Data Company — This file contains contacts within the engineering industry. Suggested usage includes publications, software and seminars. Prospects in the file are 56% male. Their average income is $50,000.   Alesco National Consumer Database New list — Alesco National Consumer Database — Alesco Data — This database is a comprehensive national consumer mailing list. Demographic data include name and age, lifestyle interests, hobbies, purchase behavior, ethnicity, mortgage, wealth and credit attributes.   Pay Day Loan Applicants New list — Pay Day Loan Applicants — Market Approach Consulting — This file contains consumers in need of quick cash for discretionary and emergency situations. Prospects on the file are 55% female.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Click to check out the Top 10 Tips to win a Caples Awards Agency Business Report Click below to view all agency profiles

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