DMNews: UPU implements affordable way to track letter/mass mailing

August 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News UPU implements affordable way to track letter/mass mailing Cara Wood August 12, 2009 The Universal Postal Union, the intergovernmental network of national postal services, recently announced global implementation of a new tracking program for international letter mail as part of its Global Monitoring System. It hopes to enable post services around the world to improve delivery quality with improved metrics. The Tag Acquisition Processor (TAP) product, provided by mailing technology company Reva Systems, allows the UPU to track delivery times for every mail piece sent from one country to another through RFID tags automatically, rather than requiring manual barcode scans or active tracking.   Google gets a "caffeine" rush Dianna Dilworth August 12, 2009 Google is always up to new tricks and this week's goes well with coffee. The online giant has released a test version of a new search indexing engine, called Caffeine.   Covario offers new automation, agency services for SEO Lauren Bell August 12, 2009 Covario, an analytics technology software firm, has launched new agency services based on technology, data and automation. The services will use Covario's analytics automation technology, organic search insight technology and a new SEO delivery team to create and deploy SEO strategies for clients.   Real estate data firm CoStar selects ExactTarget for e-mail Dianna Dilworth August 12, 2009 Commercial real estate research and information firm CoStar Group has selected the ExactTarget to power its revamp e-mail marketing efforts.   New mobile list available August 12, 2009 ListSolutions has introduced the Mobile MarketBASE list to the market. This file contains cell phone users who have agreed to receive marketing text messages.   DMNews readies new Buyer's Guide August 10, 2009 DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The DMNews Buyer's Guide 2010 aims to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Rebaters face more laws, enforcement Gonzalo E. Mon, attorney for advertising and marketing law, Kelley, Drye & Warren As consumers become more cautious with their spending, some companies are trying to lure them back into stores with rebate offers. These offers have recently come under increased scrutiny as states pass new rebate laws and regulators challenge companies who fail to comply.   How to tune in to direct response radio Buck Robinson, president/CEO, Robinson Radio "Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients. Based on a single mishandled, poorly targeted, untracked radio test, they come to the determination that the entire medium has no merit for their particular product or service.   Web Weekly Conference Call: The Benefits Companies and Sage Software discuss CRM DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   more » Today's lists and databases Latin-Pak Email Marketing Program New e-mail list — Latin-Pak Email Marketing Program — Latin-Pak — This file contains Hispanic e-mail subscribers have who have opted in twice to receive information from third parties.   GreenFaucet.com eNewsletter Subscribers New list — GreenFaucet.com eNewsletter Subscribers — LMS Marketing Solutions — This file contains subscribers to one of two of GreenFaucet's e-ewsletters. The Weekly Flow highlights the best GreenFaucet content of the week, and Trader's Talk offers weekly market analysis complete with stock picks and actionable investment advice. Suggested usage includesinvestment offers, insurance, high-end travel, computer software and magazines.   Wealth Window - Wealthy Catholic Consumers New list — Wealth Window - Wealthy Catholic Consumers — ALC — This file contains donors to US Catholic organizations.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Online game stores turn to Webtrends for customer analytics

August 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Online game stores turn to Webtrends for customer analytics Lauren Bell GameStreamer, a b-to-b network that offers digital distribution and streaming of online games, has tapped Webtrends to provide analytics and customer insight for both the company and its partner retailers. Webtrends Analytics 9, chosen from a field of 5 vendors in a due diligence and testing process, will help GameStreamer and partners monitor visitor activity to their online game stores.   Conference Call: The Benefits Companies and Sage Software discuss CRM Lauren Bell DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   OfficeMax turns to ParAccel for deeper analytics Lauren Bell OfficeMax plans to improve its use of data and analytics and has begun implementation of ParAccel Inc.'s Analytic Database. ParAccel was chosen from a field of 13 data warehousing and analytics providers in a due diligence process that eventually narrowed the field to two vendors. ParAccel won out in an on-site proof-of-concept demonstration. A critical factor in the decision was ParAccel's ability to quickly run a thorough market basket analysis for OfficeMax, which the retailer will use to optimize its merchandising and promotions.   JetBlue latest airline to seek improved loyalty Lauren Bell JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.   New agency, Geomentum, gets local Lauren Bell Mediabrands, a division of Interpublic Group of Companies, has launched a new agency called Geomentum. Geomentum uses "hyper-local," neighborhood-based, market intelligence to help clients plan, execute and measure campaigns targeted to the sub-ZIP code level.   Column Customer advocacy: Why do you need it? How do you get it? Warren Hunter, Chairman/CEO, DMW Worldwide LLC When we think of customer advocacy, we often think of what we can do to be an advocate for our customers: how do we find ways to assist them? But what's on my mind here is: what can we do to make our customers become advocates for us?   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.