DMNews: FamilyFun plays up Disney connection, launches custom pub division

June 12, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Lower Marketing Costs & Increase Market Share Learn how Multilateral Online Marketing (SEO, PPC, Video, Email)  can drive new sales via the Internet, even in tough economic times. Our free guide reveals online marketing tactics that provide immediate results, increased leads & measurable ROAS. Download Free Guide - www.fathomseo.com/battleplan-guide Today's News FamilyFun plays up Disney connection, launches custom pub division Lauren Bell June 11, 2009 FamilyFun magazine is rebranding and launching a line of spin-off products and a custom publishing line in a rare growth push for media companies in this economy. The moms- and kids-focused monthly will be known as Disney FamilyFun, after its parent company, as of the August issue. The company's magazine publishing division is also changing its name, to Disney FamilyFun Group, all in an effort to make the most of combined brand power of Disney and the 2.1 million-circulation FamilyFun.   VirginMobile USA debuts wireless Internet on pay-as-you-go phone Dianna Dilworth June 11, 2009 Virgin Mobile USA has launched Broadband2Go, a 3G nationwide wireless Internet service, bringing 3G level wireless Internet to the pay-as-you-go mobile service. The Internet service was developed in conjunction with Novatel Wireless and runs on the Sprint Nationwide Network on Virgin's MC760 Broadband2Go device.   Duluth Trading taps Donnelley Marketing Lauren Bell June 11, 2009 Donnelley Marketing, a division of InfoGroup, has won list processing duties for multichannel retailer Duluth Trading Company. Duluth Trading Co., which sells workwear, tools, games and other "tradesmen" goods, has tapped Donnelley to handle its list rental fulfillment and all acquisition mailings, as well as merge/purge duties.   Financial industry group goes deeper into data Lauren Bell June 11, 2009 The Bank Administration Institute (BAI), a research company serving the financial services industry, has tapped DataMentors for data processing services. DataMentors is providing BAI Research with its DMValiData and DataFuse software, which the firm will use to help create its diagnostics and reports for member banks.   List Services Corporation introduces TigerDirect Masterfile June 11, 2009 List Services Corporation has released the TigerDirect Masterfile. This file contains tech-savvy, multichannel buyers of computers, electronics, home entertainment products, accessories and software.   In This Week's Print Edition Act promptly on leads for conversions Sergio Alvarez, COO and founder, Ai Media Group There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in practical terms, very few advantages to waiting before acting on a lead — especially in a down economy.   Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases Mega Money System Opportunity New list — Mega Money System Opportunity — Macromark — This file contains the buyers of the Mega Money System Opportunity, which reaches its audience through direct mail solicitations. The product appeals to buyers looking for a quick and easy way to supplement their income, or start a new business with minimal effort. The file is 72 percent male.   MarketMaster Email & Postal Masterfile New e-mail list — MarketMaster Email & Postal Masterfile — Estee Marketing Group — This file contains an aggregation of online and offline consumer purchase data. Multiple direct to consumer and retail sources have been mined.   Here Comes the Bride and Groom New list — Here Comes the Bride and Groom — ListSolutions — This file contains newly engaged couples of all ages and from various backgrounds who reported their intent to wed through Web sites and co-registration programs. The file is 76% female. They are ideal prospects for bridal magazines and wedding publications, retail and catalog offers, stationary and gift marketers, travel packages or insurance offers.   AbZone Buyers New list — AbZone Buyers — Pioneer Pacific List Marketing — This file contains buyers of the AbZone, a fitness system that includes a meal plan and video that targets upper and lower abdominals as well as oblique muscles.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how Boone-Oakley used YouTube to successfully syndicate its own Web site Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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