DMNews: AOL's Coleman replaced by former Google exec after only weeks in office

May 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News AOL's Coleman replaced by former Google exec after only weeks in office Dianna Dilworth April 30, 2009 AOL's Platform-A president Greg Coleman is leaving AOL after only a couple of months in the position, as part of big changes at AOL since Tim Armstrong replaced Randy Falco as chairman/CEO less than a month ago. Coleman's dismissal comes after Time Warner reported a 7% decline in revenues in the first quarter of 2009, which it attributed largely to decreases at the AOL publishing and filmed entertainment segments, offset partially by an increase at the networks segment.   Postal service inspector general seeking data on sick time views Nancy Kearney April 30, 2009 Citing $1.4 billion spent last year on sick leave, the US Postal Service Office of Inspector General (OIG) is soliciting comments on what it can do to reduce the number of unscheduled absences among postal employees. The OIG has posted a survey on its blog site, which queries attitudes toward sick time and how it is used, with statements such as "I work hard and sometimes I need to call in sick to take a rest day."   Former DoubleClick CEO and Google head of global display to depart Sharon Goldman April 29, 2009 David Rosenblatt, president of global display advertising at Google and former DoubleClick CEO, is stepping down from his role at Google in mid-May, the company reported today.   Amazon continues to build Amazon Payments Chantal Todé April 30, 2009 Amazon.com is promoting a free payment processing offer to businesses and organizations that begin accepting Checkout by Amazon or Amazon Simple Pay as of April 29 as it continues to build its new Amazon Payments division. Amazon Payments services are available for merchants, service providers and nonprofits. Tools include Checkout by Amazon, which offers customers access to their Amazon.com address book and payment information to buy quickly and easily, and also transact using Amazon's 1-Click ordering.   UPS adds to international golf sponsorship role Nancy Kearney April 30, 2009 UPS has been named the official supplier of The Open Championship, in a four-year agreement that expands its sponsorship role in international golf tournaments. UPS also has signed agreements with British golf champion Lee Westwood and rising golfer Pablo Larrazábal of Spain to represent the company as global brand ambassadors.   Pivotal CRM improves mobile functions Lauren Bell April 30, 2009 CDC Software, a CRM provider, has started using Vaultus mobiScaler in order to better serve users of its mobile CRM product. MobiScaler encompasses three services: MobiServer, which automates applications and security; MobiClient handset software; and MobiMonitor, a Web-based dashboard for monitoring the system. All three functions will be applied to CDC's Pivotal CRM system.   MetaResponse Group awarded Equities magazine masterfiles April 30, 2009 MetaResponse Group has been awarded exclusive list management privileges for the Equities Magazine Postal and Email Masterfiles. The lists reach individual and institutional investors who are active subscribers to Equities, which covers the financial world of small- and mid-cap emerging companies.   In This Week's Print Edition What's ahead for MySpace? Mary Elizabeth Hurn April 27, 2009 With last week's announcement that Owen Van Natta, a Facebook alum, would replace Chris DeWolfe as CEO of MySpace, the social networking giant still finds itself quickly losing more friends to Facebook.   A flurry of social justice April 20, 2009 What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the "Do the world a flavor" contest. Ice cream concoctors can enter the contest at www.benjerry.com. Using the "flavor generator," visitors mix a variety of ice creams and other ingredients, upload a photo for the pint and name their confection.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Landmark Publishing Enhanced May 01, 2009 New List - Landmark Publishing Enhanced - Macromark - Description: This file contains people who purchased a book through direct mail to teach them how to receive a grant. These prospects have spent an average of $69. This list is 44% female.   ABLE Professors Masterfile May 01, 2009 New Selects - ABLE Professors Masterfile - Act One Mailing List Services, Inc. - Description: This file contains college and university professors. This list is 58% male.   Save a Blade Product Buyers May 01, 2009 New List - Save a Blade Product Buyers - List Services Corp. - Description: This file contains people who bought Save a Blade after viewing a DRTV commercial. This list is 60% male.   Massachusetts Children's Charities: Gift Givers May 01, 2009 New List - Massachusetts Children's Charities: Gift Givers - Trinity Direct - Description: This file contains people who have made donations to children's cancer or wish-making organizations in Massachusetts. These prospects earn an average of $50,000 annually. This list is 70% female.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

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