DMNews' Database Weekly: Direct Group forms unit to handle data breach-related communications

July 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Direct Group forms unit to handle data breach-related communications Chantal Todé Direct marketing services provider Direct Group has formed a new Compliance & Critical Communications business unit, which will help clients plan for and execute compliance communications in response to data breaches involving identity- or privacy-related information. Direct Group reports that the number of data breaches increased 47% in 2008, as tallied by the Identity Theft Resource Center, with a total of 656 reported breaches compared to 446 in 2007.   Harte-Hanks adds IT data to Demandbase platform Lauren Bell Demandbase, a SaaS database marketing platform, has added Harte-Hanks' Market Intelligence Technology Database to its offering. Harte-Hanks' data, which includes IT professionals and business decision makers from about 600,000 companies, is collected and verified through telephone and Web-based interviews. Including 325,000 names from the Harte-Hanks data, Demandbase is adding 3 million new business contacts to its database.   Qdoba adds mobile to loyalty efforts with rewards program Lauren Bell A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with Qdoba Mobile Rewards. The Mexican food chain teamed with mobile loyalty company Tetherball to create the on-the-go program.   Brands find mobile adds potential to CRM mix Dianna Dilworth More brands are looking to add the mobile channel to build relationships and be a part of the CRM mix. Sears, FedEx, The Weather Channel and 1-800-Flowers are all using this medium to engage consumers on a deeper level. Sears, for instance, has added customer service on mobile, showing if items are in stock.   Rising coupon fraud weighs on marketers Carol Krol Digital coupons help marketers boost brand loyalty at a time when consumers are more budget-conscious than ever. But coupon fraud is growing, making it difficult to make the most of these programs and potentially costing marketers money.   Column How to integrate your marketing communications for high value Andy Roussel, Director, Critical Communications Solutions, Pitney Bowes Management Services High value communications, including materials mandated by regulating agencies, are essential to conducting business. They must be readable, useful, timely and relevant to the recipient. Today, the tools and processes that are employed with targeted and database marketing are being pushed into the production and distribution of high value and critical communications.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Ready. Set. Go. Entries for the 32nd Caples Awards are now open.  Click here to download the entry kit today. Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Molson Coors pushes beer brands with new mobile partnership

July 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Molson Coors pushes beer brands with new mobile partnership Dianna Dilworth July 15, 2009 After launching Different World Drinks to sell specialty beers earlier this spring, the Molson Coors Co. is getting into mobile marketing to help position its products.   Yahoo debuts mobile opt out Carol Krol July 15, 2009 Yahoo on Tuesday debuted a new feature that enables people to opt out of mobile ads that are based on behavioral targeting. The announcement was made on its Yahoo Policy Blog and is the Web portal's latest effort toward its commitment to consumer data privacy.   Merkle forms mobile marketing practice Chantal Todé July 15, 2009 Database marketing agency Merkle has created a new mobile marketing practice with the goal of helping marketers integrate data from their mobile efforts with analytics from other channels. "Mobile is basically the most measurable channel out there, letting you measure every interaction with consumers," said Michael Ricci, who has been appointed to lead the new practice as VP of mobile solutions.   Direct Group forms unit to handle data breach-related communications Chantal Todé July 15, 2009 Direct marketing services provider Direct Group has formed a new Compliance & Critical Communications business unit, which will help clients plan for and execute compliance communications in response to data breaches involving identity- or privacy-related information. Direct Group reports that the number of data breaches increased 47% in 2008, as tallied by the Identity Theft Resource Center, with a total of 656 reported breaches compared to 446 in 2007.   MarketMaps adds to ZIP code data sets July 15, 2009 MarketMaps, a division of Intelligent Direct Inc. that provides geography-, location- and data-based information products and services, has introduced Advanced ZIP Code Data Sets. Designed to help companies that receive the company's ZIP Code, ZIP+4, and Carrier Route products, these new data sets offer compatibility with NAVTEQ, TeleAtlas and TIGER street databases.   From the Print Edition Net value found in loyalty Cara Wood Store experiences are often supported by strong online programs that keep consumers coming back to family-oriented merchants.   Focus on reputation for success with e-mail E-mail reputation management is critical to the effectiveness of e-mail campaigns. A sender's poor reputation can affect how many people view — or receive — its messages. Four experts share best practices to stay golden.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases Lydia's Uniforms and Uniform Warehouse Catalog Blow-In New insert program — Lydia's Uniforms and Uniform Warehouse Catalog Blow-In — Leon Henry Inc. — Inserts will be included in outbound catalog mailed by Lydia's Professional Uniforms and Uniform Warehouse. Buyers include doctors, surgeons, nurses, dentists, therapists, chiropractors, veterinarians and other healthcare professionals. Average household income of buyers is $80,000.   eMedical Mental Health Professionals New list — eMedical Mental Health Professionals — Complete Medical Lists — This file contains mental health professionals. It is generated from state license information with demographic enhancements. Suggested usage include continuing education, seminars, journals and other professional publications and vacations.   National Ailment File New list — National Ailment File — AccuData — This file contains a variety of ailment and health-related information that has been collected from consumer surveys and packaged goods purchases. Information is available at the household level. The National Ailment File is updated and DNC suppressed monthly. The file is compiled from self-reported survey and transactional data and is used in conjunction with a nationally recognized consumer database.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.