DMNews' E-Mail Weekly: Las Vegas Sands Corp selects CheetahMail for e-mail

July 15, 2009 Check out DMNews on your smartphone Advertisement *NEW* Q209 Email Breakthrough Report: The Best in Email Marketing The second installment in the Breakthrough Report series offers in-depth analysis of the latest email marketing trends and best practices from major brands including Apple, Dell and Travelocity. Review actual campaigns selected for outstanding strategy, content and creative execution. Download your free copy today. News Las Vegas Sands Corp. selects CheetahMail for e-mail Dianna Dilworth The Las Vegas Sands Corp. announced it has selected Experian's CheetahMail to power its e-mail marketing communications.The hotel and casino chain will work with CheetahMail to help build its e-mail strategy and focus on customer loyalty programs.   AirTran finds e-mail helps increase loyalty Dianna Dilworth AirTran Airways has found that e-mail is a helpful tool to help keep up communications with its frequent flier members. In fact, since the airline teamed up with e-mail services provider e-Dialog to revamp its e-mail program, the brand has seen a 70% increase in click-through rates in its e-mails.   Responsys expands into Australia Dianna Dilworth E-mail marketing services firm Responsys has opened a new office in Sydney, Australia. The new office comes in response to Responsys' growing client base in Australia and New Zealand. Clients include The Westfield Group, Jeans West, Flybuys New Zealand, Wego, Smart Salary, GE Money, Tabcorp, Symantec and Johnson & Johnson.   Zinio debuts sweepstakes to promote digital magazines Dianna Dilworth In a move to build awareness and acquire new customers, Zinio, a digital magazine publishing company, has launched a new sweepstakes to promote its digital magazines.   Opinions Inbox Insider: Delivra, Message Systems partnership Dianna Dilworth E-mail marketing is not just about sending out good copy. Half of the battle is getting delivered and being compliant. It is no suprise that most e-mail service providers -- especially those who send large quantities of e-mail -- partner with delivery management services to put the task in the hands of deliverability experts. That enables them to focus on marketing.   Move beyond e-mail and take event-triggered marketing cross-channel Stephan Dietrich, president, Neolane Inc. When marketers think about event-triggered marketing today, it's typically very one-dimensional: e-mail. An e-mail is automatically pushed to a customer when they abandon an online shopping cart or experience a technical difficulty on an e-commerce site. The process is fairly established and ripe for improvement.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2008 DMNews Essential Guide to E-mail Marketing is now online The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.   E-mail: How to bridge the media fragmentation gap Jere Doyle Once, marketers didn't worry about media fragmentation in their marketing plans. Having only limited means to reach consumers made it easier to determine which form of media best fit their target audience. But with the array of new media now available, marketers can find their task overwhelming.   Lists and Databases Kroll introduces industrial subscribers e-mail list Kroll Direct Marketing has released the Industrial Equipment News e-mail file to the market. This comes after the company has gained the rights to the publication's postal list as well.   Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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