Macy's Inc. has signed an agreement with consumer insight firm DunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth.
Doane College has signed on to be one of the first users of Intelliworks Bluechip, a CRM software system designed specifically for college athletic departments.
Dunhill International List Co. has announced a new alliance with self-serve e-mail marketing platform CityTwist. Dunhill clients will now have access to a private label version of the CityTwist application.
Eleven people have been charged in connection with a massive credit card data theft that affected multiple retailers, including TJX Cos., BJ's Wholesale Club, OfficeMax, Boston Market, Barnes and Noble, Sports Authority, Forever 21 and DSW.
Intuitive Surgical Inc., a maker of surgical robotics, has deployed NetSuite CRM. The company, which serves hundreds of hospitals nationwide, is using NetSuite CRM to integrate and manage its business processes.
Ravi Shankar, senior director of product marketing, Siperian Inc. August 13, 2008
Companies planning a master data management (MDM) implementation tend to have important questions regarding vendors, strategies and ensuring success and ROI. Fortunately, these companies can learn and benefit from the experiences of organizations that have pioneered MDM and organize their efforts around a common set of principles.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Over the past two decades, a variety of economic factors have created enormous new wealth. And for those looking to spend it, it's about indulgence and self-expression along with a luxurious customer experience at every juncture - whether through direct contact with a live salesperson or direct marketing in the form of a catalog, brochure or personalized e-mail. Direct marketing can be highly effective in reaching this lucrative segment - one that represents an estimated $220 billion in annual spending on goods and services.
