iMedia 25: Brands pioneering online video

January 25, 2012 issue Forward this newsletter  |   Subscribe  |   View online   iMedia 25: 2012 Brands Pioneering Online Video By iMedia Editors The Brands Pioneering Online Video list recognizes brands that are making innovative use of online video in their marketing efforts. Going beyond one-off viral hits, these brands have made commitments to video as a channel and are willing to take risks in this still-emerging space. Collectively, these are the brands that move, shape, and lead the field of video marketing. How to know when retargeting will make a difference By Nena Marin A recent study on retargeting demonstrates that similar behavioral patterns are often observed in vastly differing audiences. Read on to see how you can make the most of this information. Are big agencies taking over digital? By Sarah Fay IAB President & CEO Randall Rothenberg says creative agencies are forcibly taking back digital from media shops. He also says CMOs still see mobile spend as R&D. Get the inside line on these industry shifts. LATEST BLOG POSTS More posts What's Your Twitter Strategy? By Daniel Flamberg What is your Twitter strategy? Many brands are on Twitter because they believe it's required table stakes. You have to be on Twitter because millions of people and all your competitors are. Yet, these same brands post the same stuff on Twitter as they... Going Off the Grid By Tony Quin Yesterday afternoon I was catapulted into the air at three Gs off the deck of the U.S.S. Enterprise bound for... A Smarter Starter Strategy for Your New Website. By Barry Feldman That's a pretty politically correct headline I just wrote. But what do you say we get real now and examine the wisdom behind swiping ideas? Truthfully, no one will get hurt with the form of thievery I'm about to propose. I submit the savvy way to get... The Value of Mobile Barcode First Impressions By Roger Marquis The other day, in a local supermarket, I noticed cases of Budweiser and Bud Light beer that were all decked out for Super Bowl XLVI, as well as for consumer interaction with 2D barcodes featured on the packaging. What struck me the most while... On Target: Making The Pieces Fit By Jeremy Mason It's January, and back to work and ready for a year of complexity and opportunity. It struck me toward the end of the year that this complexity that we all deal with in the audience targeting business can be a good thing, rather than a limiting factor... MOST READ ARTICLES 1. 7 marketing buzzwords you need to know 2. 3 reasons Google+ is not a social network 3. 9 campaigns that won with humor 4. A creative guide to forming keyword lists 5. What Apple's new phase-out means for mobile marketers SUMMIT COVERAGE More photos Sejal Patel, Associate Media Director, Initiative Jennifer Tang, Sr Director SW Sales, Adap.tv See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Marketing Digital Product Manager Sr (Technical Product Manager Sr)-53776 Director, Trade Marketing Senior Director Advanced Media Regional Advertising Manager Database Marketing Director Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dean Donaldson Global Director of Media Innovation, MediaMind See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is fashionarchive@gmail.com. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.

iMedia Kicks Off 2012 In Iconic Fashion

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Overview      |      Schedule     |      Location      |      Request Invite      |      Speaker Info Request
	iMedia Kicks Off 2012 In Iconic Fashion February 5 - 8, Bonita Springs, Florida
			iMedia's February Brand Summit will focus on Iconic Branding and offer senior brand marketers real world insights and tools to create memorable consumer experiences that go beyond the product efficacy and drive the bottom line. iMedia has lined up leading iconic brands, insights and case studies in an all out blitz that tackles creating rich brand experiences in every component of the digital plan. Summit Site
	Featured Speakers
			Scott Roen VP Digital Marketing & Innovation, American Express Membership certainly has it's privileges. Learn how one of America's most iconic brands, American Express, has built on its brand prestige to connect with and help the small business community across its Open Forum platform with a wealth of digital assets and resources for small business owners. Jen Sey SVP Marketing Dockers Tim McAtee IPG Media Lab Research Director Dan Lyons Newsweek Technology Editor
	Sample of Confirmed Brands

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