DMNews Database Weekly: Chase rolls out 'Ultimate Rewards' campaign

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July 8, 2010 Check out DMNews on your smartphone News Chase rolls out 'Ultimate Rewards' campaign Shahnaz Mahmud Financial services firm Chase launched a national advertising campaign touting changes to its "Ultimate Rewards" loyalty program on July 1. The integrated campaign, created by agency Mcgarrybowen, spans print, online, local and national broadcast TV and cinema and includes a sweepstakes element.   JetBlue campaign touts TruBlue loyalty program Shahnaz Mahmud JetBlue Airways has launched a campaign to acquire new members for its customer loyalty program, "TruBlue." The campaign will include e-mail marketing, in-flight and airport spots, and online and out-of-home advertising.   AT&T to test transparent Internet banner ads this month Dianna Dilworth AT&T will test Internet banner ads this month with increased transparency about what consumer data the company is tracking. The ads will include an icon that consumers can click to find out how their data is being tracked.   CCMP names Infogroup executive team, board Kevin McKeefery CCMP Capital Advisors, which completed its acquisition of Infogroup this week, unveiled the company's new leadership team and board members.   Orbitz names Orton CMO, citing CRM experience Ryan Chatelain Online travel company Orbitz Worldwide hired Chris Orton, former senior director of Internet marketing at eBay, as its CMO July 6. His appointment is effective immediately.   Medical organization names Infocus list manager The Society for Neuro-Oncology has named Infocus Marketing its exclusive list manager.   Column Deliver online but don't slow down the user experience Martin Hayward It's no secret that online marketing has become not only a numbers game but a race as well.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Grow what you know: Getting the most out of your data Don Hinman, SVP, Epsilon Targeting CRM and loyalty programs are designed to cultivate strong relationships with customers and prospects. The most powerful element driving these programs is data.   From DMNews' Direct Line Blog Mobile is changing the game at 'Lucky' magazine Shahnaz Mahmud June 30, 2010 Mary Gail Pezzimenti, online director at Conde Nast's 'Lucky,' said at the Direct Marketing Association's Mobile Marketing and Media Conference that mobile is the real game changer for the publication.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Twitter enters e-commerce arena with Early Bird Exclusive Offers

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July 8, 2010 Check out DMNews on your smartphone Today's News Twitter enters e-commerce arena with Early Bird Exclusive Offers Ryan Chatelain Microblogging site Twitter launched the Early Bird Exclusive Offers e-commerce service July 6. The initiative is the social network's first endeavor into online shopping as it seeks to add revenue streams.   Oversight body to make decision on Postal Service rate changes by October 4 Frank Washkuch The Postal Regulatory Commission, the group that oversees the US Postal Service, said July 6 that it will review and make a decision on the USPS' proposed rate changes by October 4.   AmeriLINK Shopping Behavior Database released The AmeriLINK Shopping Behavior Database was released to the market July 6.   From the print edition Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Keeping the faith by protecting the data Carol Krol Major brand marketers are taking the digital direct response route to engage with customers and drive commerce from a variety of media channels. This issue of DMNews is devoted to Internet marketing in its many forms.   Classified Marketing Database Supervisor Hach Company designs and manufactures analytical instrumentation used to monitor water quality, using direct mail and e-commerce as key revenue generation channels. We are seeking a talented Marketing Database Supervisor to oversee all aspects of the direct marketing database: list management, maintenance, and generation, direct marketing analysis and reporting, management of data entry associates. This is a hands-on position that will require a visionary who can develop a best in class direct marketing database and provide understanding into what is working and what is not. Knowledge of MS Access, SPSS or other database tools will be critical, and an understanding of B to B marketing databases and program analysis is desired. This position is at our Loveland/Fort Collins, Colorado, headquarters on the Front Range of the Colorado Rockies, in an area consistently rated in the top 10 places to live. For more information or to apply go to www.hach.com/careers In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog Netflix deal a small victory in competition against pay-cable networks Ryan Chatelain Netflix needed some good news. It got it.   more » Today's lists and databases Prospective Auto Buyers Prospective Auto Buyers — eTargetMedia
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.