iMedia Agency Summit Coverage - Day 1

THIS ISSUE: Articles | Blogs Posts | Videos | Photos Event Coverage Day One La Quinta, California | December 7-10, 2008 Subscribe | View online

Keeping agencies relevant in a changing landscape VIDEOS Keynote presentation: The changing agency fundamentals Changes in the way we buy and sell media are forcing innovation. Don Epperson of Havas Digital explains why agencies must shift their focus to the individual. Making sense of media fragmentation How do brand marketers find relevant inventory in a world where buyer and seller roles are blurring? A power panel of media experts weighs in. ARTICLES More articles How will the agency of the future redefine itself? The new agency model is being influenced by the methods used by publishers and ad networks. Here's what those methods are teaching them about optimization, algorithms and how to manage large-scale databases. Behavioral targeting: Where it's headed Datran Media's Scott Knoll discusses the pros and cons of current BT tactics, as well as the impact that looming legislation could have on the sector. What do agencies think of branded entertainment? Audiences respond to entertaining brand content. So what's standing in the way of more compelling campaigns? See the results of the iMedia branded entertainment survey. BLOG POSTS 9 Great Things That Happened On Agency Day of The iMedia Summit For those who couldn't come to agency day this year, I thought I would provide a synopsis of some of the play by play of what was by all accounts a great day and a wonderful beginning.. Agencies are audience aggregators Don Epperson, CEO Havas Digital, described his vision for the future and it was mostly based on technology. He sees the media business moving from planning on placement level to planning on the individua... GALLERY More photos     Elizabeth Bleser , Managing Director , Incognito Digital Gayle Meyers , VP, Agency Relations , ValueClick Media Thom Hoge , VP , YuMe   Advertisement     Mark your calendar   All events » Agency Summit December 7 - 10, 2008 La Quinta, California Summit info Request invitation Brand Summit February 8 - 11, 2009 Coconut Point, Florida Summit info Request invitation ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kym Gibbons Director of Sales, NE, ValueClick Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! Enjoy the summit? Hopefully you enjoyed the hotel too. Share your experience.

FULL SUMMIT COVERAGE: ARTICLES | PHOTOS | VIDEOS The email address for your subscription is "email address". If you no longer wish to receive our newsletter, follow this link and unsubscribe. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead email editorial@imediaconnection.com. You can also send us a letter at: 24682 Del Prado Avenue, #300, Dana Point, CA 92629. To advertise with iMediaConnection.com contact Kurt Indvik.

DMNews' SearchBuzz: Insider's Guide to Holiday Search Tactics

December 9, 2008 Latest developments in search marketing, from the editors of DMNews: Feature Insider's Guide to Holiday Search Tactics Sara Holoubek December 08, 2008 This weekend, I headed to one fantastic sale at a well-known clothing store. Past experience had taught me that this particular store would have people waiting for the doors to open, so I left a bit early. I also brought along the mental protective gear; shopping in New York can be a contact sport. I arrived just after the doors had opened, and to my surprise, I was the only one there.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Google releases new AdWords options for mobile devices Mary Elizabeth Hurn December 08, 2008 Google today announced that advertisers who use AdWords will now be able to show desktop text and image ads on the iPhone, the T-Mobile G1 or any other mobile device with full Internet browsers.   CBS Radio, Yahoo Launchcast enter agreement Mary Elizabeth Hurn December 05, 2008 Yahoo and CBS Radio have entered into an agreement under which CBS Radio will power Yahoo's free Internet radio service, Launchcast Radio. Launchcast's 150 stations and more than 150 CBS Radio stations will be combined in early 2009, with CBS Radio assuming sales responsibility.   Honda bucks mood with a warm, 'Happy' campaign Dianna Dilworth December 08, 2008 Despite trouble in the auto industry, car maker Honda is running its annual "Happy Honda days" campaign to pro­mote holiday car sales. The integrated campaign, which includes TV, search, radio, banner and an online game, began on November 24 and runs through the end of the year.   iCrossing partners with China-based Gridsum Mary Elizabeth Hurn December 02, 2008 Digital marketing and search agency iCrossing has entered a partnership with China-based search marketing company Beijing Gridsum Technology Co. Ltd. The businesses will jointly develop and manage search marketing campaigns for global brands across Asian markets.   Column Questions: the forgotten PPC revenue booster Adam Riemer, senior director of marketing, media and affiliate for Livemercial December 08, 2008 An oversight that many pay-per-click (PPC) marketers make is forgetting to incorporate questions into their campaigns. Questions should be a vital part of any PPC campaign, as they help end users find the information they want and allow you to present your products and services to them at a time when they are looking for solutions.   The DMNews Essential Guide to Search Engine Marketing Checklist: The 15 worst practices in paid search Gerry Bavaro, VP of client services, Didit December 08, 2008 Think your paid search campaign is perfect? I wouldn't be so sure. Have a look at these fifteen common campaign flaws I've encountered over my years in search.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Holiday e-commerce season sales up for early December

December 9, 2008 Advertisement Today's News Holiday e-commerce season sales up for early December Nancy Kearney December 08, 2008 Online sales for the first five days of December were up 9% over last year - $3.74 billion from $3.41 billion, ComScore reported.   Google releases new AdWords options for mobile devices Mary Elizabeth Hurn December 08, 2008 Google today announced that advertisers who use AdWords will now be able to show desktop text and image ads on the iPhone, the T-Mobile G1 or any other mobile device with full Internet browsers.   Retailers' holiday marketing budgets take a hit Chantal Todé December 08, 2008 Advertising and marketing budgets at the nation's leading retailers are taking a hit this holiday season, according to a new survey from BDO Seidman LLP that was conducted after the financial market meltdown. In the survey, 32% of chief marketing officers at leading US retailers said that their holiday marketing and advertising budgets have been reduced this year. The budget is remaining flat for 43% of retailers and increasing for 25% of retailers.   UPS shipping application set for iPhone Bryan Yurcan December 08, 2008 Reandevou Software today announced the first UPS shipping application for the iPhone. The company previewed UPS Workbench, which enables users to track packages, view rates, determine shipping options and find UPS stores anywhere in the world using the iPhone's GPS capabilities.   The Atlantic grows to meet demands for 'substance' Lauren Bell December 08, 2008 Bucking print's current downsizing trend, The Atlantic will be raising its rate base with its January/February double issue. From a guaranteed rate base of 400,000, the monthly's rate base will jump 12%, to 450,000.   Worldata adds business list December 08, 2008 Worldata has announced the Morningstar Opportunity Seekers list to the market.   In This Week's Print Edition Retailers optimize digital experience for maximum holiday help Dianna Dilworth December 08, 2008 With this year's weak economy, the holiday season has become more impor­tant than ever to retailers, who earn most of their profits in the fourth quarter. To maximize the customer experience in a year when customers have less money to spend and more retailers are competing for attention, some retailers are finding that optimizing their digital experiences is a way to catch a customer's eye.   DMNews speaks with Susan McKenzie, circulation director at Smith & Noble December 08, 2008 Susan McKenzie, circulation director at window treatment catalog and Internet retailer Smith & Noble, discusses a new customer acquisition program.   Today's lists and databases Supplements to Go Muscle Building Product Buyers December 09, 2008 New List - Supplements to Go Muscle Building Product Buyers - Macromark - Description: This file contains indi­viduals who have paid by credit card for muscle building and/or strength enhancement supplements.   The Christian Science Monitor December 09, 2008 New List - The Christian Science Monitor - American List Counsel - Description: This file contains subscrib­ers to The Christian Science Monitor, which provides readers with national and international news and information regarding personal finance, education, home and family, books and arts and leisure.   Astral Sounds New Age Buyers December 09, 2008 New List - Astral Sounds New Age Buyers - Midwest Direct Marketing - Description: This file contains people who have purchased an Astral Sounds recording for $24.95.   ExtremeTech.com from Ziff Davis Media December 09, 2008 New Management - ExtremeTech.com from Ziff Davis Media - Worldata - Description: This file contains custom­ers of ExtremeTech.com, which offers technology products and services for b-to-b and b-to-c companies.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing $150K Sr. Manager, Online Marketing $120K Sales Manager-Biz Dev --- Data Solutions $100K Assoc. Marketing Mgr., Ecommerce $75K NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine $80K New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission Upstate NY Account Supervisor-Direct Agency - $80K Mid-Atlantic States PA Manager, Marketing $75K VA/MD/DC Metro Manager, Marketing $110K Sales Manager/Biz Dev- Database Solutions $100K Marketing Specialists $80K West Coast CA Sales Manager/Biz Dev- Database Solutions $100K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive The Economic Challenge: Direct mail success in a tough economy The first in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.