This weekend, I headed to one fantastic sale at a well-known clothing store. Past experience had taught me that this particular store would have people waiting for the doors to open, so I left a bit early. I also brought along the mental protective gear; shopping in New York can be a contact sport. I arrived just after the doors had opened, and to my surprise, I was the only one there.
Google today announced that advertisers who use AdWords will now be able to show desktop text and image ads on the iPhone, the T-Mobile G1 or any other mobile device with full Internet browsers.
Yahoo and CBS Radio have entered into an agreement under which CBS Radio will power Yahoo's free Internet radio service, Launchcast Radio. Launchcast's 150 stations and more than 150 CBS Radio stations will be combined in early 2009, with CBS Radio assuming sales responsibility.
Despite trouble in the auto industry, car maker Honda is running its annual "Happy Honda days" campaign to promote holiday car sales. The integrated campaign, which includes TV, search, radio, banner and an online game, began on November 24 and runs through the end of the year.
Digital marketing and search agency iCrossing has entered a partnership with China-based search marketing company Beijing Gridsum Technology Co. Ltd. The businesses will jointly develop and manage search marketing campaigns for global brands across Asian markets.
Adam Riemer, senior director of marketing, media and affiliate for Livemercial December 08, 2008
An oversight that many pay-per-click (PPC) marketers make is forgetting to incorporate questions into their campaigns. Questions should be a vital part of any PPC campaign, as they help end users find the information they want and allow you to present your products and services to them at a time when they are looking for solutions.
The DMNews Essential Guide to Search Engine Marketing
Gerry Bavaro, VP of client services, Didit December 08, 2008
Think your paid search campaign is perfect? I wouldn't be so sure. Have a look at these fifteen common campaign flaws I've encountered over my years in search.
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