iMedia Agency Summit Coverage - Day 1

THIS ISSUE: Articles | Blogs Posts | Videos | Photos Event Coverage Day One La Quinta, California | December 7-10, 2008 Subscribe | View online

Keeping agencies relevant in a changing landscape VIDEOS Keynote presentation: The changing agency fundamentals Changes in the way we buy and sell media are forcing innovation. Don Epperson of Havas Digital explains why agencies must shift their focus to the individual. Making sense of media fragmentation How do brand marketers find relevant inventory in a world where buyer and seller roles are blurring? A power panel of media experts weighs in. ARTICLES More articles How will the agency of the future redefine itself? The new agency model is being influenced by the methods used by publishers and ad networks. Here's what those methods are teaching them about optimization, algorithms and how to manage large-scale databases. Behavioral targeting: Where it's headed Datran Media's Scott Knoll discusses the pros and cons of current BT tactics, as well as the impact that looming legislation could have on the sector. What do agencies think of branded entertainment? Audiences respond to entertaining brand content. So what's standing in the way of more compelling campaigns? See the results of the iMedia branded entertainment survey. BLOG POSTS 9 Great Things That Happened On Agency Day of The iMedia Summit For those who couldn't come to agency day this year, I thought I would provide a synopsis of some of the play by play of what was by all accounts a great day and a wonderful beginning.. Agencies are audience aggregators Don Epperson, CEO Havas Digital, described his vision for the future and it was mostly based on technology. He sees the media business moving from planning on placement level to planning on the individua... GALLERY More photos     Elizabeth Bleser , Managing Director , Incognito Digital Gayle Meyers , VP, Agency Relations , ValueClick Media Thom Hoge , VP , YuMe   Advertisement     Mark your calendar   All events » Agency Summit December 7 - 10, 2008 La Quinta, California Summit info Request invitation Brand Summit February 8 - 11, 2009 Coconut Point, Florida Summit info Request invitation ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kym Gibbons Director of Sales, NE, ValueClick Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! Enjoy the summit? Hopefully you enjoyed the hotel too. Share your experience.

FULL SUMMIT COVERAGE: ARTICLES | PHOTOS | VIDEOS The email address for your subscription is "email address". If you no longer wish to receive our newsletter, follow this link and unsubscribe. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead email editorial@imediaconnection.com. You can also send us a letter at: 24682 Del Prado Avenue, #300, Dana Point, CA 92629. To advertise with iMediaConnection.com contact Kurt Indvik.