iMedia Breakthrough Summit Coverage - Day 2

THIS ISSUE: Articles | Videos | Photos Event Coverage Day Two Coconut Point, Florida | March 22-25, 2009 Subscribe | View online

Innovation, Disruption, Opportunity VIDEOS More videos Why semantic targeting trumps the keyword approach No airline wants its ad next to a story of a plane crash, yet due to the simplicity of keywords, this can happen. David Crystal explains how analyzing meaning behind language can help brands reach their target audiences. ARTICLES More articles Why mobile will beat what's holding it back Isobar's VP of mobile services, Gene Keenan, believes mobile marketing would explode if carriers provided third-party ad networks with targeting data based on lifestyle clusters. Targeting is nothing the brain can't fix Linguist David Crystal believes strongly in the power of words. Here are some lessons he'd like to share with marketers on semantic targeting. Social media, mobile spark greatest interest among buyers Despite the recession, interactive marketers are looking to innovate more than ever. Here's what iMedia Breakthrough Summit attendees say is on their radar screens. GALLERY More photos     Denise Zimmerman, President & Chief Strategy Officer, NetPlus Marketing, Inc. Jim Nichols, Senior Partner, Catalyst SF   Advertisement     Mark your calendar   All events » ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info Driving Interactive April 27 - 28, 2009 Huntington Beach, California Summit info Request invitation Agency Summit May 17 - 20, 2009 Austin, Texas Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Ty Braswell Founder, Creative Digital Strategies See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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DMNews: Euro RSCG Chicago names co-presidents

March 25, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News Euro RSCG Chicago names co-presidents Chantal Todé March 24, 2009 Jamie King, previously president and CEO of Publicis & Hal Riney in San Francisco, will become co-president of Euro RSCG Chicago with Joy Schwartz, previously executive director of Euro RSCG Chicago. They will report to Ron Bess, CEO of Euro RSCG Chicago and COO of Euro RSCG North America.   Oracle adds to health industry offerings with Relsys acquisition Lauren Bell March 24, 2009 Oracle has acquired Relsys International Inc., which produces drug safety and risk management analytics software, in a deal that is expected to close in the first half of this year. Terms of the deal were not disclosed.   Worldata launches research division Bryan Yurcan March 24, 2009 Direct and interactive marketing company Worldata launched a new corporate division, Worldata Research, this week. The company also launched a companion Web site, ListPriceIndex.com.   With FY08 net revenues down, Williams-Sonoma to focus on "value" in 2009 Chantal Todé March 24, 2009 Coming off a fourth quarter and fiscal year with double-digit revenue declines, Williams-Sonoma Inc. is promising a greater focus on "value" and further catalog circulation reductions in 2009. The multichannel merchant that operates such brands as Potter Barn, West Elm and Williams-Sonoma, said net revenues in the fourth quarter ended February 3 decreased 26.7% for a total of $1.008 billion. Comparable store sales dropped 22.3% on a 13-week to 13-week comparison.   Expedia expands e-mail efforts to Asia Pacific region Dianna Dilworth March 24, 2009 Expedia is expanding its e-mail program into Australia, New Zealand and India. The travel site will be working with e-mail services firm e-Dialog, its current e-mail provider, to expand its e-mail newsletter and marketing activities into these Asia-Pacific marketplaces.   Children's book buyers list now available March 24, 2009 Specialists Marketing Services Inc. has introduced the Children's Book of the Month Club list to the market. This list is composed of parents who are interested in educating their children and have subscribed to the Children's Book of the Month Club.   Caples Awards Maxwell Sackheim Award — Best in Show March 19, 2009 AIM Proximity's Love Conspiracy campaign, created for The Warehouse Limited, tops the awards this year due to its ability to engage buyers over a period of time and provide them with an unforgettable, extremely relevant experience.   Courageous Client Award - iPhone Jonny / Consumer campaign March 19, 2009 For a traditional print directory business like the New Zealand Yellow Pages, the iPhone might be the last thing that you want your customers to think about. However, Yellow sought to bridge the gap between the public perception of its brand and its ability to be the go-to online source people could use for any and all needs.   Irving Wunderman Award - 2008 Winner - Holly Pavlika March 19, 2009 The Irving Wunderman Award, named after the inspirational copywriter and agency founder, is always presented to someone with more than a decade of experience, and who has developed his or her talent, imagination, curiosity and passion into a creative body of work deserving of the highest recognition.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Shortcut to Wealth Opportunity Buyers March 25, 2009 New List - Shortcut to Wealth Opportunity Buyers - Macromark - Description: This file contains people who have bought a home business starter package.   Paramount Database Hotline March 25, 2009 New List - Paramount Database Hotline - Conrad Direct Inc. - Description: This file contains peoplewho donate to local and state politicalcandidates and causes.   Muscle and Fitness Hers March 25, 2009 New List - Muscle and Fitness Hers - Statlistics - Description: This file contains women who want to be in good shape.   Essence E-mail March 25, 2009 New E-mail - Essence E-mail - Millard Group - Description: This file contains subscribersof Essence magazine, a lifestyle magazine for African-American women, at their e-mail addresses.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. FREE WHITEPAPERS View More Research
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