iMedia Breakthrough Summit Coverage - Day 2

THIS ISSUE: Articles | Videos | Photos Event Coverage Day Two Coconut Point, Florida | March 22-25, 2009 Subscribe | View online

Innovation, Disruption, Opportunity VIDEOS More videos Why semantic targeting trumps the keyword approach No airline wants its ad next to a story of a plane crash, yet due to the simplicity of keywords, this can happen. David Crystal explains how analyzing meaning behind language can help brands reach their target audiences. ARTICLES More articles Why mobile will beat what's holding it back Isobar's VP of mobile services, Gene Keenan, believes mobile marketing would explode if carriers provided third-party ad networks with targeting data based on lifestyle clusters. Targeting is nothing the brain can't fix Linguist David Crystal believes strongly in the power of words. Here are some lessons he'd like to share with marketers on semantic targeting. Social media, mobile spark greatest interest among buyers Despite the recession, interactive marketers are looking to innovate more than ever. Here's what iMedia Breakthrough Summit attendees say is on their radar screens. GALLERY More photos     Denise Zimmerman, President & Chief Strategy Officer, NetPlus Marketing, Inc. Jim Nichols, Senior Partner, Catalyst SF   Advertisement     Mark your calendar   All events » ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info Driving Interactive April 27 - 28, 2009 Huntington Beach, California Summit info Request invitation Agency Summit May 17 - 20, 2009 Austin, Texas Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Ty Braswell Founder, Creative Digital Strategies See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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