DMNews: Potter: USPS could run out of money

March 26, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News Potter: USPS could run out of money Bryan Yurcan March 25, 2009 The US Postal Service could run out of money, Postmaster General John Potter said in testimony to Congress today. Potter urged lawmakers to provide the USPS with greater flexibility with regard to mandated retiree health benefit payments.   Merkle unveils new optimization framework Jonathan Mack March 25, 2009 Database marketing agency Merkle announced the launch of its Integrated Customer Marketing optimization framework today. The framework is designed to help companies manage the sales, marketing and services aspects of customer and prospect relationships.   Sleepy's to acquire 1800mattress.com Chantal Todé March 25, 2009 Dial-A-Mattress Corp. has filed for Chapter 11 bankruptcy and plans to sell the 1800mattress.com business to the largest mattress retailer in the country, Sleepy's. Creditors filed an involuntary Chapter 7 bankruptcy petition against Dial-A-Mattress last week, seeking approximately $1.7 million. Typically, this would result in the liquidation of the company. After receiving offers from several interested parties last week, Dial-A-Mattress decided to file to convert the Chapter 7 bankruptcy to a Chapter 11 filing, which would allow it to reorganize and complete the sale to Sleepy's.   The Met adds SaaS to retail shop Lauren Bell March 25, 2009 New York's Metropolitan Opera has tapped Epicor Retail SaaS to support the Met Opera Shop, a bricks and mortar retail business that just completed renovations in November 2008. Epicor Retail SaaS offers CRM modules, as well as store, merchandising, audit and operations management tools.   Skin care buyers list now available March 25, 2009 Macromark Inc. has introduced the Trifecta Skin Care Buyers list to the market. This list is composed of people who are concerned about the state of their skin and are afraid of blemishes caused by age or sun damage.   Caples Awards Maxwell Sackheim Award — Best in Show March 19, 2009 AIM Proximity's Love Conspiracy campaign, created for The Warehouse Limited, tops the awards this year due to its ability to engage buyers over a period of time and provide them with an unforgettable, extremely relevant experience.   Courageous Client Award - iPhone Jonny / Consumer campaign March 19, 2009 For a traditional print directory business like the New Zealand Yellow Pages, the iPhone might be the last thing that you want your customers to think about. However, Yellow sought to bridge the gap between the public perception of its brand and its ability to be the go-to online source people could use for any and all needs.   Irving Wunderman Award - 2008 Winner - Holly Pavlika March 19, 2009 The Irving Wunderman Award, named after the inspirational copywriter and agency founder, is always presented to someone with more than a decade of experience, and who has developed his or her talent, imagination, curiosity and passion into a creative body of work deserving of the highest recognition.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Mayo Clinic Health Solutions Canadian Subscribers March 26, 2009 New Selects - Mayo Clinic Health Solutions Canadian Subscribers - RMI Direct Marketing - Description: This file contains subscribers to the Mayo Clinic's Health newsletters.   New Choice Health Care March 26, 2009 New List - New Choice Health Care - Geon Media Group - Description: This file contains people who are searching for affordable health insur­ance benefits.   Christian Buyers Network Christians Seniors March 26, 2009 New List - Christian Buyers Network Christians Seniors - List Management Plus - Description: This file contains Christian consumers more than 50 years of age.   USGovernmentData.com Postal Masterfile March 26, 2009 New List - USGovernmentData.com Postal Masterfile - Dunn Data Company Inc. - Description: This file contains postal addresses of government-sourced business owners and executives.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Dos and Don'ts: Insert Media There are lots of choices when it comes to implementing insert media programs, especially as more marketers choose this channel for its affordable yet high-exposure options. Two insert media experts share their thoughts on what you should and shouldn't do if you want to see success with inserts. Click here to read. FREE WHITEPAPERS View More Research
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