New York's Metropolitan Opera has tapped Epicor Retail SaaS to support the Met Opera Shop, a bricks and mortar retail business that just completed renovations in November 2008. Epicor Retail SaaS offers CRM modules, as well as store, merchandising, audit and operations management tools.
Oracle has acquired Relsys International Inc., which produces drug safety and risk management analytics software, in a deal that is expected to close in the first half of this year. Terms of the deal were not disclosed.
Direct and interactive marketing company Worldata launched a new corporate division, Worldata Research, this week. The company also launched a companion Web site, ListPriceIndex.com.
Cambria, a producer of natural quartz countertops, has launched its first custom publication, Cambria Style, as part of a new push for consumer engagement. The glossy magazine will be sent to 18,000 Cambria customers in the brand's best-served geographic regions, including Charlotte, Toronto and Chicago. Customers tend to be high-income baby boomers, like spokeswoman and cover model Cheryl Tiegs.
SAS is building a new cloud computing facility in Cary, NC as part of a long term push to support its new software-as-a-servce (SaaS) offerings and expanded on-demand tools.
Steve Cone, EVP/senior advisor, Epsilon March 24, 2009
If the Federal Government was in the road construction business it would currently be erecting huge stop signs in front of every bank in America. These signs would not simply read "Stop," they would say "Stop marketing." Also, at regular intervals other signs would appear with these words: "Stop all employee bonuses." And a few additional signs would sprout up: "Stop all sponsorships, clients events and void all event contracts."
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Pam Corbeille-Lepel, director of sales and marketing, Lorton Data March 25, 2009
Most marketers know the importance of database quality in generating successful direct mail campaigns, and are familiar with the basic services involved in database hygiene - ZIP+4, delivery point validation (DPV), National Change of address software (NCOALink) and duplicate elimination, to name a few. What may not be so familiar, however, is that greater value — in the forms of improved delivery rates and increased ROI — can be realized from these services if you go beyond the basics.
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