DMNews Email Marketing Weekly: Tagged.com settles class action lawsuit

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February 10, 2010 Check out DMNews on your smartphone Advertisement International Email Marketing Metrics Benchmark Study How do your email programs measure up against peers worldwide? Silverpop analyzed 7,000 emails sent to 188 countries to find the answers. Our latest study offers valuable benchmarks to help you evaluate where you stand. Download your copy from Silverpop today! Inbox Insider Inbox Insider: Gmail going social poses challenges for marketers Dianna Dilworth 'The Wall Street Journal' reported this week that Google will add more social media elements to Gmail. This raises questions for marketers, many of whom have worked to integrate social technology with e-mail in recent months.   News Tagged.com settles class action lawsuit Dianna Dilworth Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking site agreed it "will address the plaintiff's concerns" about e-mail address sharing and privacy.   Coalition of groups launches three-year anti-arthritis campaign Dianna Dilworth The Arthritis Foundation, the Ad Council and the American College of Rheumatology kicked off a three-year-long integrated ad campaign this month. The goal of the effort is to help Americans deal with the effects of osteoarthritis. The campaign includes an interactive microsite, e-mail and social media, as well as TV, print and outdoor advertising.   Nonprofit launches ad campaign promoting disabled hires Mary Elizabeth Hurn Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter.   Startup plans launch of e-commerce, auction site CrazyBidNow.com Mary Elizabeth Hurn Startup CBN Inc. is planning to launch CrazyBidNow.com, an auction and e-commerce site, within the next week. The site will feature live home-shopping broadcasts and penny auctions of consumer electronics devices.   Opinion Boost film and entertainment marketing results in a paranormal kind of way Jason Oates, SVP of media services, Datran Media Today's film and entertainment marketers continue to grapple with how to best cater to the digital consumption habits and preferences of their audiences and how to offset declines in weak areas of their market like traditional DVD sales.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Boost e-mail success, think less is more By John Rizzi, CEO of e-Dialog As the CEO of an e-mail marketing service provider, I receive a lot of e-mail. That shouldn't surprise anyone, least of all me. But even I was startled when I read Forrester Research's US E-mail Forecast 2009-2014 report. In the report, Forrester predicts that by 2014 individual consumers will receive an average of 9,000 opt-in e-mail messages a year. That breaks down to an average of more than 24 e-mail messages a day, or more than one e-mail per hour.   Lists and Databases Pro-Gun Ownership Donors New list — Pro-Gun Ownership Donors — Beach List Direct — This file contains people who believe in an individual's right to carry a weapon and donate to organizations that do as well.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Coalition launches anti-arthritis campaign; Startup plans launch of e-commerce, auction site

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February 9, 2010 Check out DMNews on your smartphone Advertisement: Today's News Coalition of groups launches three-year anti-arthritis campaign Dianna Dilworth The Arthritis Foundation, the Ad Council and the American College of Rheumatology kicked off a three-year-long integrated ad campaign this month. The goal of the effort is to help Americans deal with the effects of osteoarthritis. The campaign includes an interactive microsite, e-mail and social media, as well as TV, print and outdoor advertising.   Startup plans launch of e-commerce, auction site CrazyBidNow.com Mary Elizabeth Hurn Startup CBN Inc. is planning to launch CrazyBidNow.com, an auction and e-commerce site, within the next week. The site will feature live home-shopping broadcasts and penny auctions of consumer electronics devices.   Money Mailer names Gramata VP of marketing Nathan Golia Couponing firm Money Mailer promoted John Gramata to VP of marketing on February 5. He previously worked as the company's director of marketing analytics.   Estee Marketing gets X-treme Geek list Estee Marketing was awarded management of the X-treme Geek Buyers file on February 5. The previous list manager was Specialists Marketing Services.   From the print edition Creative solutions from Hargray, DMA and CollegeAmerica Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students   JCPenney to use direct mail, social to tout jewelry line Nathan Golia JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media. The retailer announced the line on February 5.   Today's lists and databases Pro-Gun Ownership Donors New list — Pro-Gun Ownership Donors — Beach List Direct — This file contains people who believe in an individual's right to carry a weapon and donate to organizations that do as well.   Covenant House Spanish Speaking Donors New list — Covenant House Spanish Speaking Donors — Specialists Marketing Services — This file contains Spanish speakers who give money to help shelter and support homeless teens throughout North and Central America. The file is 70% female.   The Wildlife Society New list — The Wildlife Society — True North List Marketing — This file contains individuals who donate to The Wildlife Society, an international nonprofit scientific and educational association dedicated to wildlife stewardship. It is 80% male. Average donation is $69.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Facebook cuts display ad ties with Microsoft

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February 9, 2010 Check out DMNews on your smartphone ADVERTISEMENT There's a lot at risk for those who don't follow the essential rules of email engagement - from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer the inbox with best practices that will boost your email marketing ROI. Get the free guide: 25 Essentials for Exceptional Email Campaigns now Inside Digital Facebook cuts display ad ties with Microsoft Carol Krol Popular social site Facebook cut display ad ties with Microsoft Corp., but it is keeping its search relationship alive. Microsoft, which bought a 1.6% stake in Facebook in 2007, has sold the network's banner ads for the past three years. It will continue to power Web search results on Facebook and run search-based text ads. It will also enhance the search experience.   Latest News Google took to the stage in last night's game Dianna Dilworth Google came out of its Internet shell to do a TV ad during the Super Bowl for the very first time.   JCPenney to use direct mail, social to tout jewelry line Nathan Golia JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media. The retailer announced the line on February 5.   Electra launches iPhone app, digital campaign Dianna Dilworth Electra Bicycle Company is conducting a digital campaign, including e-mail and social media, to promote an iPhone application it launched this week. Agency JHG, which won the company's digital account last summer, is aiding the effort.   Opinion Managing social media amid real-time search results Adam Riff, leader, search marketing group, MediaWhiz In December, Google began including real time search results from popular social networking websites Facebook, Identi.ca, MySpace, FriendFeed, Jaiku and Twitter in with regular results. In much the same way as they include results from image search, video search, blog search and news search into a universal search result, tweets, notices and status posts began streaming alongside Google's regular search results almost immediately after they were posted. Yahoo also displays results from Twitter, but there is a substantial delay between posting and display.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search retargeting: Using display to enhance search effectiveness Eric Franchi, SVP of business development, Undertone Networks. Search is generally the recipient of any online budget's "dollar one." It generates strong, measurable ROI and influences important factors like brand metrics and later sales. However, search can hit a point of diminishing returns from an ROI perspective.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.