DMNews: Coalition launches anti-arthritis campaign; Startup plans launch of e-commerce, auction site

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February 9, 2010 Check out DMNews on your smartphone Advertisement: Today's News Coalition of groups launches three-year anti-arthritis campaign Dianna Dilworth The Arthritis Foundation, the Ad Council and the American College of Rheumatology kicked off a three-year-long integrated ad campaign this month. The goal of the effort is to help Americans deal with the effects of osteoarthritis. The campaign includes an interactive microsite, e-mail and social media, as well as TV, print and outdoor advertising.   Startup plans launch of e-commerce, auction site CrazyBidNow.com Mary Elizabeth Hurn Startup CBN Inc. is planning to launch CrazyBidNow.com, an auction and e-commerce site, within the next week. The site will feature live home-shopping broadcasts and penny auctions of consumer electronics devices.   Money Mailer names Gramata VP of marketing Nathan Golia Couponing firm Money Mailer promoted John Gramata to VP of marketing on February 5. He previously worked as the company's director of marketing analytics.   Estee Marketing gets X-treme Geek list Estee Marketing was awarded management of the X-treme Geek Buyers file on February 5. The previous list manager was Specialists Marketing Services.   From the print edition Creative solutions from Hargray, DMA and CollegeAmerica Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students   JCPenney to use direct mail, social to tout jewelry line Nathan Golia JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media. The retailer announced the line on February 5.   Today's lists and databases Pro-Gun Ownership Donors New list — Pro-Gun Ownership Donors — Beach List Direct — This file contains people who believe in an individual's right to carry a weapon and donate to organizations that do as well.   Covenant House Spanish Speaking Donors New list — Covenant House Spanish Speaking Donors — Specialists Marketing Services — This file contains Spanish speakers who give money to help shelter and support homeless teens throughout North and Central America. The file is 70% female.   The Wildlife Society New list — The Wildlife Society — True North List Marketing — This file contains individuals who donate to The Wildlife Society, an international nonprofit scientific and educational association dedicated to wildlife stewardship. It is 80% male. Average donation is $69.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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