DMNews Digital Insider: Facebook cuts display ad ties with Microsoft

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February 9, 2010 Check out DMNews on your smartphone ADVERTISEMENT There's a lot at risk for those who don't follow the essential rules of email engagement - from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer the inbox with best practices that will boost your email marketing ROI. Get the free guide: 25 Essentials for Exceptional Email Campaigns now Inside Digital Facebook cuts display ad ties with Microsoft Carol Krol Popular social site Facebook cut display ad ties with Microsoft Corp., but it is keeping its search relationship alive. Microsoft, which bought a 1.6% stake in Facebook in 2007, has sold the network's banner ads for the past three years. It will continue to power Web search results on Facebook and run search-based text ads. It will also enhance the search experience.   Latest News Google took to the stage in last night's game Dianna Dilworth Google came out of its Internet shell to do a TV ad during the Super Bowl for the very first time.   JCPenney to use direct mail, social to tout jewelry line Nathan Golia JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media. The retailer announced the line on February 5.   Electra launches iPhone app, digital campaign Dianna Dilworth Electra Bicycle Company is conducting a digital campaign, including e-mail and social media, to promote an iPhone application it launched this week. Agency JHG, which won the company's digital account last summer, is aiding the effort.   Opinion Managing social media amid real-time search results Adam Riff, leader, search marketing group, MediaWhiz In December, Google began including real time search results from popular social networking websites Facebook, Identi.ca, MySpace, FriendFeed, Jaiku and Twitter in with regular results. In much the same way as they include results from image search, video search, blog search and news search into a universal search result, tweets, notices and status posts began streaming alongside Google's regular search results almost immediately after they were posted. Yahoo also displays results from Twitter, but there is a substantial delay between posting and display.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search retargeting: Using display to enhance search effectiveness Eric Franchi, SVP of business development, Undertone Networks. Search is generally the recipient of any online budget's "dollar one." It generates strong, measurable ROI and influences important factors like brand metrics and later sales. However, search can hit a point of diminishing returns from an ROI perspective.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

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