DMNews: Nicorette launches integrated campaign, shipping rates rise in 2010

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December 14, 2009 Check out DMNews on your smartphone  Today's News Nicorette bets quitting smoking will 'suck less' Dianna Dilworth Just in time for New Year's resolutions, Nicorette launched a $15 million integrated campaign to encourage smokers to kick the habit.   Shipping rates rise 4.9% in coming year Frank Washkuch Rate increases by major shippers FedEx and UPS go into effect January 4, 2010. FedEx announced this month that it will increase standard rates for FedEx Ground and FedEx Home Delivery by an average of 4.9% next year. The shipper disclosed earlier that it will raise shipping rates for FedEx Express by an average of 5.9% for US domestic and US export services, also effective next month.   Marketers look forward after a difficult 2009 Carol Krol As we put this final issue issue of DMNews to bed and close out another year covering the direct marketing front, it is a natural time for reflection. However, it is a fleeting pause for so many people.   MeritDirect gains Crain Communications list MeritDirect was appointed list manager of the Crain Communications Email Masterfile on December 11.   From the print edition Digital shines in 2010 forecasts Mary Elizabeth Hurn Global advertising spending forecasts indicate that the industry can take a small breath of relief looking to 2010.   IAB launches educational push Dianna Dilworth The Interactive Advertising Bureau (IAB) is conducting its first consumer-focused campaign to educate consumers about online privacy. The initiative, called "Privacy Matters," will run throughout 2010 to teach consumers how to use privacy tools on the Web.   Today's lists and databases Compradores: Spanish-Speaking Buyers New list — Compradores: Spanish-Speaking Buyers — Trinity Direct — This file contains Spanish-speaking buyers who have responded to a direct mail, e-mail marketing or TV sourced vehicle for popular general merchandise items They have responded to the ad which was in Spanish, indicating that this is their preferred method of communication.   ASFS Hearing Aid Rx Users Lifestyle Enhanced New list — ASFS Hearing Aid Rx Users Lifestyle Enhanced — Kroll Direct Marketing — This file contains consumers who have participated in voluntary, non-incentivized telephone surveys and have responded to a series of questions that have been asked about their household. Each of these adults have confirmed that they, or a member of their household, are using a hearing aid or hearing device.   Belvoir Media Group Pet Masterfile New list — Belvoir Media Group Pet Masterfile — RMI Direct Marketing — This file contains all the dog and cat newsletter subscribers from Belvoir Publications. Titles include Whole Dog Journal, Catwatch, and Dogwatch.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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