DMNews: Cabela's revenue rises, data bill drafted in Congress

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May 5, 2010 Check out DMNews on your smartphone Paid Content A seed packet tells you the optimum conditions for growth. We mine Easter Seals' rich data to tell you how donors will respond and to create multiple segments for accurate targeting. Season after season, they are a successful audience for senior & commercial offers. View all lists available | Contact Siobhan Caragine; 203-825-4618 RMI Direct Marketing Inc. Today's News Cabela's net income up 59% in first quarter Iris Dorbian Total adjusted revenue at Cabela's, a multichannel retailer of outdoor products, increased 5.1% year-over-year for the first quarter of 2010 to $559.6 million. Adjusted revenue from direct increased 2.1% to $222.7 million. Net income in the first quarter increased 59% to $8.1 million compared with the same period in 2009.   Congressmen float wide-reaching consumer data bill Frank Washkuch US Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released on May 4 a discussion draft of legislation that would codify numerous industries' use of consumer data on the web.   Little Giant Ladder readies online video, HD infomercial for Select Step Nathan Golia Little Giant Ladder Systems will debut a high-definition, 28-minute infomercial August 1 promoting its Select Step ladder. The company created the spot in house.   Hanna Anderson turns over list management to Belardi/Ostroy Children's clothing cataloger Hanna Anderson awarded Belardi/Ostroy list management effective May 1. The former manager was Direct Media Millard.   From the print edition Be sure data providers know your needs Christopher Golec, president and CEO, Demandbase The marketing issues I hear never seem to change. People ask me, "We don't have enough qualified leads to hit our numbers. How do we get more?" Or, they want to know, "How do we get our e-mail click-through rates and phone response rates up? Our ROI is too low."   The best engagement is cross-channel Gary Halliwell, CEO, NetProspex As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media business platforms each morning to find what exactly digital marketers are saying about us, our competition and the industry. It has become impossible to imagine running a business without this level of access and transparency.   Today's lists and databases Datarich Responsible Sub-Prime Candidates New list — Datarich Responsible Sub-Prime Candidates — Adrea Rubin Management — This file contains people who are having trouble getting credit. The file is 51% male.   AutoLeaseLocator.com New list — AutoLeaseLocator.com — Impulse Media — This file contains users of an auto lease transfer service. Average unit of sale is $39.99 and 41% are female.   Asthma Sufferers Database New list — Asthma Sufferers Database — The Rich List Company — This file contains migraine sufferers who order products and books online. They also join organizations and meet other asthmatic patients to help understand and control their condition. Average purchase is $210.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: E-mail marketers push last minute Mother's Day deals

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May 5, 2010 Check out DMNews on your smartphone Advertisement Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop's latest white paper offers 7 tactics for social media success. Download your copy today! Inbox Insider Inbox Insider: E-mail marketers push last minute Mother's Day deals Dianna Dilworth The economy may be recovering, but many brands are still offering a range of Mother's Day incentives and deals. 1-800-Flowers.com, See's Candies and Bloomingdale's have each distributed e-mails in the last week pushing gifts for mom and offering discounts.   News E-Dialog acquires MBS for $22.5 million Dianna Dilworth E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.   PepsiCo to launch geotargeted CRM iPhone app Dianna Dilworth PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants that sell its products. Mobile services firm Zumobi created the app.   Harte-Hanks reports 8% Q1 revenue decrease Dianna Dilworth Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was the smallest quarterly revenue decline since Q3 2008. Total Q1 revenues were $200.2 million. Net income was up more than 50% year-over-year to $10.8 million in Q1 2009.   Audi teams with Paramount, Marvel for 'Iron Man 2' video competition Dianna Dilworth Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.   Opinion Process makes perfect Michael Thompson, director, deliverability and ISP relations, ClickSquared When it comes to your e-mail programs, are you on your toes or your heels? With e-mail marketing, you can shift from a reactive posture to a proactive stance that lets you engage and control interactions with customers. But how do you get to a proactive position?   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Shopping cart abandonment: Recapturing a lost sale By Ross Kramer, CEO of Listrak Abandoned carts cost e-commerce sites big dollars in lost sales. In fact, industry studies show that the average cart abandonment rate is between 50% and 60%, which means that more than half of the customers who begin the checkout process on your site fail to complete the purchase.   Lists and Databases Motorcycle Product News Mailing List New list — Motorcycle Product News Mailing List — MeritDirect — This file contains subscribers to Motorcycle Product News. These include dealers and retailers of motorcycles, ATVs, snowmobiles and other powersports equipment.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.