DMNews: Cabela's revenue rises, data bill drafted in Congress

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May 5, 2010 Check out DMNews on your smartphone Paid Content A seed packet tells you the optimum conditions for growth. We mine Easter Seals' rich data to tell you how donors will respond and to create multiple segments for accurate targeting. Season after season, they are a successful audience for senior & commercial offers. View all lists available | Contact Siobhan Caragine; 203-825-4618 RMI Direct Marketing Inc. Today's News Cabela's net income up 59% in first quarter Iris Dorbian Total adjusted revenue at Cabela's, a multichannel retailer of outdoor products, increased 5.1% year-over-year for the first quarter of 2010 to $559.6 million. Adjusted revenue from direct increased 2.1% to $222.7 million. Net income in the first quarter increased 59% to $8.1 million compared with the same period in 2009.   Congressmen float wide-reaching consumer data bill Frank Washkuch US Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released on May 4 a discussion draft of legislation that would codify numerous industries' use of consumer data on the web.   Little Giant Ladder readies online video, HD infomercial for Select Step Nathan Golia Little Giant Ladder Systems will debut a high-definition, 28-minute infomercial August 1 promoting its Select Step ladder. The company created the spot in house.   Hanna Anderson turns over list management to Belardi/Ostroy Children's clothing cataloger Hanna Anderson awarded Belardi/Ostroy list management effective May 1. The former manager was Direct Media Millard.   From the print edition Be sure data providers know your needs Christopher Golec, president and CEO, Demandbase The marketing issues I hear never seem to change. People ask me, "We don't have enough qualified leads to hit our numbers. How do we get more?" Or, they want to know, "How do we get our e-mail click-through rates and phone response rates up? Our ROI is too low."   The best engagement is cross-channel Gary Halliwell, CEO, NetProspex As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media business platforms each morning to find what exactly digital marketers are saying about us, our competition and the industry. It has become impossible to imagine running a business without this level of access and transparency.   Today's lists and databases Datarich Responsible Sub-Prime Candidates New list — Datarich Responsible Sub-Prime Candidates — Adrea Rubin Management — This file contains people who are having trouble getting credit. The file is 51% male.   AutoLeaseLocator.com New list — AutoLeaseLocator.com — Impulse Media — This file contains users of an auto lease transfer service. Average unit of sale is $39.99 and 41% are female.   Asthma Sufferers Database New list — Asthma Sufferers Database — The Rich List Company — This file contains migraine sufferers who order products and books online. They also join organizations and meet other asthmatic patients to help understand and control their condition. Average purchase is $210.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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