DMNews: Starbucks launches integrated campaign, Google enters e-book market

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May 6, 2010 Check out DMNews on your smartphone Paid Content For a big harvest, choose your crops wisely. Consumer Reports subscribers are the smart choice for marketers seeking a proven audience of active consumers. Give them the facts, and they're responsive to a variety of commercial offers and nonprofit appeals. View all lists available | Contact Alan Yu; 203-825-4622 RMI Direct Marketing Inc. Today's News Starbucks integrated push promotes However-You-Want-It drink combos Kevin McKeefery Starbucks is conducting an integrated campaign for the release of its However-You-Want-It products in retail stores. Both the product, which consumers can use to blend customizable drink combinations, and the marketing push launched May 4.   Google to enter the e-book business this summer Dianna Dilworth Google said May 5 that it will begin selling e-books this summer, increasing the company's footprint in the e-commerce sector. Through Google Editions, consumers will be able to purchase e-books through Google's book-search service.   Catalina acquires digital coupon platforms from Invenda Nathan Golia Marketing services firm Catalina Marketing acquired the E-centives and Collabrys digital couponing businesses from Invenda May 5. Financial terms of the deal were not disclosed.   Web retail up 15.6% in April: MasterCard Iris Dorbian April e-commerce sales increased 15.6% year-over-year, according to MasterCard Advisors' SpendingPulse report, which also found the average price of an online transaction was up 0.2% compared to April 2009.   GM appoints Ewanick VP of US marketing Nathan Golia General Motors has appointed Joel Ewanick VP of US marketing as of May 24. The former VP of marketing and CMO for Nissan North America will replace Susan Docherty, who will take over a new post at GM, the company said in a May 5 statement.   Delia's names Killough CEO Nathan Golia Teen multichannel retailer Delia's has named Walter Killough CEO, effective May 14. The company's COO since 2005, Killough will succeed Robert Bernard.   From the print edition Embellish the envelope to drive conversations Chantal Todé Marketers know that generic direct mail won't work on today's savvy consumers. Instead, they are making use of recent developments in printing and production technology to enhance the outer envelope with customized messages, four-color printing and other embellishments. Marketers hope these improvements prevent their collateral from making a direct route to the trashcan by the hands of tuned out customers.   Social media evolves past push campaigns Marketers have embraced social media to help build relationships with their customers online. Four social media experts discuss how to build communities and incorporate a CRM approach into online fan pages.   Today's lists and databases Old News New management — Old News — ALC — This file contains subscribers to a magazine, published six times per year, which covers historical topics. The file is 59% male.   American Chamber of Commerce Worldwide New management — American Chamber of Commerce Worldwide — Direct Media Millard — This file contains top business executives in charge of overseas subsidiaries of US multinational companies.   Bountiful GOP Contributors New list — Bountiful GOP Contributors — Preferred Communications — This file contains donors who endorse traditional GOP principles. Average donation is $100.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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