DMNews: Brands starting CRM efforts at Super Bowl, MenuPages releases iPhone app

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February 1, 2010 Check out DMNews on your smartphone Today's News Brands kick off CRM at big game Dianna Dilworth Once the domain of splashy branding campaigns, this year's Super Bowl broadcast will feature ads built around social media and loyalty marketing. Coca Cola Co., Denny's and Monster.com are three major marketers that will take this direct marketing approach.   MenuPages.com has a new iPhone app Dianna Dilworth New York Media, the publisher of New York magazine, is targeting hungry mobile users with the launch of a new iPhone app version of MenuPages.com. The free app, which launched January 28, includes listings for more than 30,000 restaurants in all eight US markets covered by the Web site: New York City, Boston, Chicago, Los Angeles, Philadelphia, San Francisco, South Florida and Washington, DC.   Marketers wary of NRF forecast's true meaning Kevin McKeefery Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National Retail Federation in its forecast released last week. Despite the upbeat outlook, multichannel retailers say they are approaching this year with guarded optimism.   QCI Direct awards Belardi/Ostroy list management QCI Direct, whose catalogs include Home Trends, Picket Fence and Sleep Solutions, awarded Belardi/Ostroy management of its lists effective February 1. The former manager was Catalyst Direct Marketing.   From the print edition ElfYourself campaign mixes social and e-mail Dianna Dilworth Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.   Pillars of the Earth-friendly Chantal Todé Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets. In response, marketers are trying to promote sustainability messages that are meaningful to consumers, economical and effective at driving immediate sales.   Advertisement: Today's lists and databases Active Moms, Dads and Toddlers Active Moms, Dads and Toddlers - eTarget Media - Description: The Active Moms, Dads and Toddlers file is comprised of high energy households due to the presence of active toddlers. These parents spend their days chasing around the little ones who range in age from two to four years old.   Motley Fool Email Masterfile Motley Fool Email Masterfile - MetaResponse Group - Description: The Motley Fool Email Masterfile is an unduplicated source of active subscribers, buyers, and prospects to one or more investment publications published by The Motley Fool.   Proper Health Supplement Buyers Proper Health Supplement Buyers - Macromark, Inc. - Description: The buyers on this list are more than ready to give nature a try and avoid the many complexities and sometimes dangerous side effects associated with the pharmaceuticals available. Their knowledge of the latest news and breakthroughs in medicine and neutraceuticals have led them to become Proper Health buyers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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