Once the domain of splashy branding campaigns, this year's Super Bowl broadcast will feature ads built around social media and loyalty marketing. Coca Cola Co., Denny's and Monster.com are three major marketers that will take this direct marketing approach.
New York Media, the publisher of New York magazine, is targeting hungry mobile users with the launch of a new iPhone app version of MenuPages.com. The free app, which launched January 28, includes listings for more than 30,000 restaurants in all eight US markets covered by the Web site: New York City, Boston, Chicago, Los Angeles, Philadelphia, San Francisco, South Florida and Washington, DC.
Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National Retail Federation in its forecast released last week. Despite the upbeat outlook, multichannel retailers say they are approaching this year with guarded optimism.
QCI Direct, whose catalogs include Home Trends, Picket Fence and Sleep Solutions, awarded Belardi/Ostroy management of its lists effective February 1. The former manager was Catalyst Direct Marketing.
Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.
Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets. In response, marketers are trying to promote sustainability messages that are meaningful to consumers, economical and effective at driving immediate sales.
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