DMNews' Digital Insider: Google uses billboards, banners to promote Google Apps

August 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Latest News Google uses billboards, banners to promote Google Apps Carol Krol Google announced it is kicking off a series of outdoor billboard ads to promote its Google Apps to businesses. The search company announced the campaign on its official blog. The ads are significant, because Google has traditionally been reluctant to use advertising to promote its products and has done very little advertising to date.   WhittmanHart to aid in 'I love NY' revamp Lauren Bell WhittmanHart has been tapped to assist Saatchi & Saatchi with its revamp of New York State's ILoveNY.com tourism Web site. Saatchi and Saatchi has been working with the New York State Department of Economic Development on its "I love NY" campaign since the tagline was reinstated in 2007. The site revamp will add a trip planner, social media, search capabilities and other interactive features.   Bliss kicks off "gorilla" marketing campaign Dianna Dilworth Spa chain Bliss has unleashed a new guerrilla marketing campaign that incorporates social media, online video and gorillas. The new campaign is called "Gorilla Marketing" — a pun on guerrilla marketing — and is aimed at promoting Bliss' hair removal services and products.   Microsoft and ComScore team for online brand measurement tool Dianna Dilworth Microsoft has teamed up with ComScore to develop a digital media planning technology that aims to help brand advertisers measure reach, frequency and audience composition at the ad placement level online.   Eight O'Clock leverages AMC's Mad Men for social push Nathan Golia Coffee brand Eight O'Clock is the primary sponsor of a number of social media pushes for AMC's acclaimed drama series Mad Men. The partnership includes a "Mad Men Yourself" avatar-making site, online games and e-cards featuring images from the show, all created by Eight O'Clock's agency S3.   Inside Digital Sizing up the search marketing regulation debate Sara Holoubek Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.   Opinion The social media alter ego Melissa Read, Ph.D. - VP of Research and Innovation, Engauge In less than 140 characters, Avinash Kaushik summed up the biggest problem in social media with a single tweet..."Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally done, there's surprise it's not better."   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Three recession-proof strategies you can use for search success Wister Walcott, co-founder and VP of products, Marin Software By now, most marketers know the drill for 2009: Trim budgets and focus on effectiveness. For search marketers, there are several ways to meet this challenge. In fact, you can often wring more ROI out of your paid search campaigns without sacrificing much traffic. Wister Walcott, co-founder and VP-products for Marin Software details three clear steps you can take.   Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: WhittmanHart to aid in 'I love NY' revamp

August 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News WhittmanHart to aid in 'I love NY' revamp Lauren Bell August 03, 2009 WhittmanHart has been tapped to assist Saatchi & Saatchi with its revamp of New York State's ILoveNY.com tourism Web site. Saatchi and Saatchi has been working with the New York State Department of Economic Development on its "I love NY" campaign since the tagline was reinstated in 2007. The site revamp will add a trip planner, social media, search capabilities and other interactive features.   UPS debuts ground rates from Mexico Cara Wood August 03, 2009 International shipper UPS recently introduced a ground option for shipping small packages from Mexico to the US. The company had previously offered Express and Expedited shipping options from Mexico, but the new service will reduce costs for shippers who don't need short-term delivery dates.   Google uses billboards, banners to promote Google Apps Carol Krol August 03, 2009 Google announced it is kicking off a series of outdoor billboard ads to promote its Google Apps to businesses. The search company announced the campaign on its official blog. The ads are significant, because Google has traditionally been reluctant to use advertising to promote its products and has done very little advertising to date.   InfoGroup reports 18% revenue decline in Q2 Cara Wood August 03, 2009 InfoGroup reported an 18% decline in revenue for second quarter 2009 ending on June 30, 2009. The data and marketing giant's final delivered revenue for the quarter was $122.2 million.   Bliss kicks off "gorilla" marketing campaign Dianna Dilworth August 03, 2009 Spa chain Bliss has unleashed a new guerrilla marketing campaign that incorporates social media, online video and gorillas. The new campaign is called "Gorilla Marketing" — a pun on guerrilla marketing — and is aimed at promoting Bliss' hair removal services and products.   Worldata releases new NetProspex segments August 03, 2009 Worldata has released two new segments off its NetProspex file. The CFO Contacts from NetProspex and Accounting Professionals from NetProspex postal lists reach accounting professionals.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Rebaters face more laws, enforcement Gonzalo E. Mon, attorney for advertising and marketing law, Kelley, Drye & Warren As consumers become more cautious with their spending, some companies are trying to lure them back into stores with rebate offers. These offers have recently come under increased scrutiny as states pass new rebate laws and regulators challenge companies who fail to comply.   My marketing colleagues and peers are losing their jobs — what can I do to keep mine? Clay McDaniel, co-founder and principal, Spring Creek Group With unemployment still at record highs, many marketers don't feel entirely "safe" in their jobs. Here's some things you do to avoid the chopping block.   Web Weekly Dos and Don'ts of Social Media Because social media is designed primarily for networking with friends and peers, it is a delicate space to convey marketing messages. Like any social event, marketers should learn a certain kind of etiquette when entering this realm. Collin Douma, VP of social media, Proximity Canada; Paul Dunay, global managing director of services marketing for Avaya; Jeff Hilimire, managing director at Engauge Digital; and Aaron Shapiro, Partner at interactive agency HUGE, offer their Do's and Don'ts when it comes to social media marketing.   more » Today's lists and databases GT Media Redi Set Go Product Buyers New list — GT Media Redi Set Go Product Buyers — Gnames Media Group — This file contains men and women who have purchased the Xpress Redi Set Go Cooker. These prospects are mostly married, female homeowners with a household income around $50,000. They are also continuity club buyers.   Acadia Sports Product Buyers New list — Acadia Sports Product Buyers — List Services Corp. — This file contains direct mail buyers of fishing and related products. Average household income of the prospects is $75,000 to $100,000. Most are married homeowners with children.   GLP Corvette Owners New list — GLP Corvette Owners — McCarthy Media Group — This file contains men and women who love their Corvette vehicles and enjoy driving and showing off their performance vehicles. Suggested usage includes parts, accessories and performance products.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.