Wednesday, September 10, 2008

DMNews: Overstock expands internationally

September 10, 2008

Today's News

Overstock expands internationally

Bryan Yurcan September 09, 2008

Overstock.com will open its doors to international consumers, selling to customers in 34 countries including Canada and those in the European Union.
 

TiVo and DirecTV developing HD DVR, extending partnership

Mary Elizabeth Hurn September 09, 2008

Television satellite provider DirecTV and TiVo have extended their current non-exclusive partnership to include the development of a new, high definition DirecTV digital video recorder (DVR). The two companies also extended their mutual intellectual property agreements. Financial terms were not disclosed.
 

Bullhorn shouts out to database with test

Dianna Dilworth September 09, 2008

Bullhorn, a software provider for the staffing and recruiting industry, recently used e-mail marketing to increase customer engagement. The e-mail pushing the Bullhorn Recruiter IQ Series was sent to 34,000 names in Bullhorn's internal database, specifically targeting recruiters director level and above in the North American region. So far, the company has reported a 2.6% conversion rate from the e-mails.
 

Details teams with Banana Republic for fashion-fueled promo

Lauren Bell September 09, 2008

Details magazine has partnered with retailer Banana Republic for a fall campaign using in-store displays, a microsite and takeaway "look cards" to promote the Details Men's Style Manual and Banana Republic's The Modern Essentials sales event.
 

Business book buyers list available

September 09, 2008

Dunhill International List Co. has introduced the Business Book Buyers and Inquiries list to the market. This file contains business book and financial newsletter buyers, including businesses executives, analysts and attorneys.
 

In This Week's Print Edition

The skinny on sweets

Ellen Keohane September 08, 2008

This Halloween, candy marketers will have to compete with thousands of other tasty products to satisfy consumers' cravings.
 

The value of vertical ad networks

September 08, 2008

The buzz around vertical ad networks has been big, but are they the right choice? Four experts weigh in on these specialized options and what you should keep in mind.
 

Today's lists and databases

Video Professor Opt-in E-mail

September 10, 2008

E-mail - Video Professor Opt-in E-mail - List Services Corp. - Description: This file contains opt-in e-mail addresses of individuals who have responded to the Video Professor offer on TV and online. Video Professor offers online lessons in a number of subjects. This file is 55% male with an average purchase order of $39.98.
 

The Paragon

September 10, 2008

New Management - The Paragon - American List Counsel - Description: This file contains buyers from The Paragon catalog, which of­fers home products and gift items. The majority of these buyers are female, with an average income of $75,000.
 

Disney Movie Club

September 10, 2008

New List - Disney Movie Club - True North List Marketing - Description: This file contains individu­als who have joined the Disney Movie Club, in which they receive three free videos or DVDs and agree to purchase four more over the course of two years. The average unit of sale is $15 to $25.
 

Weider History Group Masterfile

September 10, 2008

New List - Weider History Group Masterfile - American List Counsel - Description: This file contains subscrib­ers to various Weider publications, which is a publisher of history magazines. This list is 75% men, with an average age of 55 and an average household income of $75,000.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator


Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Call Center Available

For a very small investment you can own or lease this fully equipped, 3000 sq.ft. 60 seat Call Center; located in North Georgia where the labor supply is excellent. It's staffed, trained and ready to go. If you need to start up or expand your current customer contact capabilities, you will accomplish your goal with virtually no delays or start-up problems.

 E-mail Allen Cushman at Acushman@honeybell.com

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

ENTER NOW

The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.

Four industry experts share tips on how to get the most from your online video campaign. Click here to read.

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