iMedia Video Summit: Paid vs. owned media, the marketer's quagmire

February 14th, 2012 | View online | Forward to a friend
	March Video Summit Updates March 25-28, San Antonio, Texas Opening Keynote & Table Talks: Intel's Brian David Johnson discusses the future of the TV everywhere, how consumers will engage with multiple screens, and where advertisers and marketers fit in. Insight Presentation: "The Era of Untethered TV." This will be a first look at ABC's Ad Lab research about TV viewing and ad effectiveness on mobile devices with Adam Gerber of ABC Television Networks. Mosaic Session: Evolved research of this medium shows that various video placements have radically different costs, engagement, and impact. So what is a marketer to do? Invest advertising dollars in pre-roll ads? Shift budgets to softer forms of promotion like webisodes, sponsored content, and social video? Or bet it all on viral video? Join Kevin Nalty, Marketing Director for Johnson & Johnson, as he addresses the marketer's quagmire of "paid vs. owned" when it comes to online video strategies. Event Coverage ARTICLES By Ericka Weinstein 4 key capabilities for the modern agency Technology continues to advance digital marketing, so what steps are you taking to keep up? Check out these essentials for agency success this year. By Jennifer Marlo How to build strong partnerships with your clients Agencies and their clients should be pursuing the same goals. So why does it always seem like they're fighting on opposing teams? Find out how to work together in harmony. BLOGS By Tony Zambito 7 Burning Questions for the B2B Marketers in 2012 Asking good questions was seared into my mental consciousness by several mentors early in my career. The premise being that good questions help you to focus and to get to the heart of what matters most. Here's what I've learned over the years: it is hard to do and it takes practice!		Next Event Video Summit March 25-28, 2012 San Antonio, Texas View agenda Upcoming Events iMoms Summit April 22-25, 2012 Orlando, Florida  Summit info     Request invite Agency Summit May 20-23, 2012 Colorado Springs, CO  Summit info     Request invite Event Photos Christopher Cox, Global Digital Communications Manager, The Hershey Company Beth Wadsworth, Manager, Community Development Central, iMedia  View full gallery Videos This case study, presented by Alphabird CEO Chase Norlin, illustrates how a harmonious digital ecosystem of audiences, media buyers, and publishers is not fantasy, but a circle of life.
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