DMNews Digital Insider: AOL buys StudioNow, accelerating online video play

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January 26, 2010 Check out DMNews on your smartphone Advertisement Now there`s an affordable way to use email to boost your business - Parfait! Full Service email by Cypra Media. You provide the logo, art, text and direction and we do the rest - design, list validation, testing, mailing and analyzing the results with you. Sign up today for a FREE trial. Inside Digital AOL buys StudioNow, accelerating online video play AOL acquired StudioNow, an online video company for $36.5 million in cash and stock, in order to accelerate its investment in content technology and platforms. With the acquisition, which closed on January 22, AOL has aggregated more than 3,000 editors, videographers and creative individuals to provide on-demand video content. It will also provide management, storage and syndication services to clients. AOL intends to integrate the video platform into its existing Seed.com content management system.   Latest News GE Analytical Instruments taps 90octane for search marketing Environmental technology manufacturer GE Analytical Instruments has chosen search marketing agency 90octane to increase international awareness of its redesigned site, www.geinstruments.com.   Panasonic debuts 'Beard Buster' app In a move to promote its new Multi-Flex Wet/Dry Shaver line, Panasonic has released an iPhone application that lets consumers draw beards, shave them off and share the photos with others.   Levi's extends "Wear the Pants" campaign to interactive Super Bowl effort Levi Strauss & Co's Dockers brand is taking its "Wear the Pants" campaign to the Super Bowl with a promotional effort that integrates TV, online and mobile marketing. The initiative is a result of the company's partnership with music site Shazam.   Tide to debut digital effort next month Tide will launch the digital elements of its "Style is an Option. Clean is Not" campaign on February 5. They will include banner ads, search marketing, e-mail and social media.   Harte-Hanks names Thompson VP of digital Harte-Hanks named Alan Thompson to the newly created role of VP for digital marketing and solutions this week. He reports to Jeannine Falcone, VP and corporate officer. He is charged with overseeing digital offerings, as well as the integration of traditional services with digital, particularly Harte-Hanks' Postfuture e-mail tool.   Opinion Using PPC Affiliates to Increase Online Sales Pay-per-click affiliates can be a big boost to the bottom line. This arrangement can bring you increased sales, often to the tune of 10 times the amount of traffic you're currently getting, and boost your conversion rates by a factor of 2 to 3 X. Expert affiliates use PPC to drive highly-qualified traffic to your product or service landing pages, generating increased sales and higher conversion rates.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The great influence of PPC on non-search conversions In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: DMA picks up FTC guidelines, Valassis brings list management in house

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January 26, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now Today's News DMA matches FTC guidelines on endorsements, blogger payments Frank Washkuch The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements.   Valassis to manage list in house Nathan Golia Valassis announced January 25 that it will bring management of Valassis Lists products, including its 151 million-universe mailing list, in-house. The file is currently managed by ALC, which will do so until March 5. NFocus Consulting will continue to handle fulfillment and technology for the list.   Monster.com promotes search engine relaunch Dianna Dilworth Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.   Amount of coupons issued, used jumped in 2009 Nathan Golia Last year saw the first year-over-year increase in coupon redemption since 1992, according to a report from transaction settlement provider Inmar. Consumers redeemed 3.3 billion consumer packaged goods coupons in 2009, compared to 2.6 billion the year before. Marketers embraced the behavioral shift, distributing 367 billion coupons in total — the highest number on record since Inmar began tracking coupon use in 1988.   GE Analytical Instruments taps 90octane for search marketing Kevin McKeefery Environmental technology manufacturer GE Analytical Instruments has chosen search marketing agency 90octane to increase international awareness of its redesigned site, www.geinstruments.com.   From the print edition Panasonic debuts 'Beard Buster' app Dianna Dilworth In a move to promote its new Multi-Flex Wet/Dry Shaver line, Panasonic has released an iPhone application that lets consumers draw beards, shave them off and share the photos with others.   Brands look to Facebook earlier in campaign development Mary Elizabeth Hurn Since 2007, brands have created Facebook fan pages that users can join or check regularly. However, the social network has given marketers more opportunities for increased engagement in the past year.   Advertisement: Today's lists and databases Catholic Buyers Connection Donors Making A Difference New list — Catholic Buyers Connection Donors Making A Difference — Focus USA — This file contains Catholic donors who make charitable donations to various causes including health, environmental, political, children and religious associations.   Active and Retired US Military New list — Active and Retired US Military — eTargetMedia.com Inc. — This file contains men and women in one of the armed forces, including the Army, Navy, Marine Corps, Air Force and Coast Guard.   Forbes Newsletter Masterfile New selects — Forbes Newsletter Masterfile — Worldata — This file contains financial information seekers who get analysis, business coverage and investment advice from the Forbes Newsletter family of publications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.