DMNews Digital Insider: AOL buys StudioNow, accelerating online video play

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January 26, 2010 Check out DMNews on your smartphone Advertisement Now there`s an affordable way to use email to boost your business - Parfait! Full Service email by Cypra Media. You provide the logo, art, text and direction and we do the rest - design, list validation, testing, mailing and analyzing the results with you. Sign up today for a FREE trial. Inside Digital AOL buys StudioNow, accelerating online video play AOL acquired StudioNow, an online video company for $36.5 million in cash and stock, in order to accelerate its investment in content technology and platforms. With the acquisition, which closed on January 22, AOL has aggregated more than 3,000 editors, videographers and creative individuals to provide on-demand video content. It will also provide management, storage and syndication services to clients. AOL intends to integrate the video platform into its existing Seed.com content management system.   Latest News GE Analytical Instruments taps 90octane for search marketing Environmental technology manufacturer GE Analytical Instruments has chosen search marketing agency 90octane to increase international awareness of its redesigned site, www.geinstruments.com.   Panasonic debuts 'Beard Buster' app In a move to promote its new Multi-Flex Wet/Dry Shaver line, Panasonic has released an iPhone application that lets consumers draw beards, shave them off and share the photos with others.   Levi's extends "Wear the Pants" campaign to interactive Super Bowl effort Levi Strauss & Co's Dockers brand is taking its "Wear the Pants" campaign to the Super Bowl with a promotional effort that integrates TV, online and mobile marketing. The initiative is a result of the company's partnership with music site Shazam.   Tide to debut digital effort next month Tide will launch the digital elements of its "Style is an Option. Clean is Not" campaign on February 5. They will include banner ads, search marketing, e-mail and social media.   Harte-Hanks names Thompson VP of digital Harte-Hanks named Alan Thompson to the newly created role of VP for digital marketing and solutions this week. He reports to Jeannine Falcone, VP and corporate officer. He is charged with overseeing digital offerings, as well as the integration of traditional services with digital, particularly Harte-Hanks' Postfuture e-mail tool.   Opinion Using PPC Affiliates to Increase Online Sales Pay-per-click affiliates can be a big boost to the bottom line. This arrangement can bring you increased sales, often to the tune of 10 times the amount of traffic you're currently getting, and boost your conversion rates by a factor of 2 to 3 X. Expert affiliates use PPC to drive highly-qualified traffic to your product or service landing pages, generating increased sales and higher conversion rates.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The great influence of PPC on non-search conversions In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue
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