Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it.
The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements.
Valassis announced January 25 that it will bring management of Valassis Lists products, including its 151 million-universe mailing list, in-house. The file is currently managed by ALC, which will do so until March 5. NFocus Consulting will continue to handle fulfillment and technology for the list.
Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.
Last year saw the first year-over-year increase in coupon redemption since 1992, according to a report from transaction settlement provider Inmar. Consumers redeemed 3.3 billion consumer packaged goods coupons in 2009, compared to 2.6 billion the year before. Marketers embraced the behavioral shift, distributing 367 billion coupons in total — the highest number on record since Inmar began tracking coupon use in 1988.
Environmental technology manufacturer GE Analytical Instruments has chosen search marketing agency 90octane to increase international awareness of its redesigned site, www.geinstruments.com.
In a move to promote its new Multi-Flex Wet/Dry Shaver line, Panasonic has released an iPhone application that lets consumers draw beards, shave them off and share the photos with others.
Since 2007, brands have created Facebook fan pages that users can join or check regularly. However, the social network has given marketers more opportunities for increased engagement in the past year.
New list — Catholic Buyers Connection Donors Making A Difference — Focus USA — This file contains Catholic donors who make charitable donations to various causes including health, environmental, political, children and religious associations.
New list — Active and Retired US Military — eTargetMedia.com Inc. — This file contains men and women in one of the armed forces, including the Army, Navy, Marine Corps, Air Force and Coast Guard.
New selects — Forbes Newsletter Masterfile — Worldata — This file contains financial information seekers who get analysis, business coverage and investment advice from the Forbes Newsletter family of publications.
To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com
All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name.
Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001
No comments:
Post a Comment